Techfullnews

Amazon to introduce ad-supported Prime Video tier in early 2024

Amazon to introduce ad-supported Prime Video tier in early 2024

Following in the footsteps of Netflix and Disney+, Amazon is launching an ad-supported tier for Prime Video in early 2024. The company said it will offer an ad-free tier for an additional $3 per month to Prime members.

The ad-supported tier will be available in the U.S., U.K., Germany, and Canada in early 2024, and in France, Italy, Spain, Mexico, and Australia later in the year. Amazon promised to show fewer ads than linear TV, with a benchmark of four minutes per hour.

The company said it is introducing ads to Prime Video in order to continue investing in compelling content. In recent years, Amazon has hiked the prices of its several offerings, including Prime membership, Amazon Music Unlimited, and free shipping for non-Prime members.

Here is a summary of the key points in the article, with additional information and context:

  • Amazon is launching an ad-supported tier for Prime Video in early 2024.
  • The ad-supported tier will be available in the U.S., U.K., Germany, and Canada in early 2024, and in France, Italy, Spain, Mexico, and Australia later in the year.
  • Amazon promised to show fewer ads than linear TV, with a benchmark of four minutes per hour.
  • The company said it is introducing ads to Prime Video in order to continue investing in compelling content.
  • Amazon has hiked the prices of its several offerings in recent years, including Prime membership, Amazon Music Unlimited, and free shipping for non-Prime members.

The launch of an ad-supported tier for Prime Video is a significant move for Amazon. Prime Video is one of the most popular streaming services in the world, with over 200 million subscribers. The introduction of an ad-supported tier will make Prime Video more affordable for some consumers, and it could also help Amazon to attract new subscribers.

It is important to note that Amazon is not the only streaming service to introduce an ad-supported tier. Netflix and Disney+ both launched ad-supported tiers in 2022. This suggests that there is growing demand for ad-supported streaming options, as consumers become more price-sensitive.

The launch of an ad-supported tier for Prime Video is also a reflection of the changing landscape of the streaming industry. As more and more streaming services launch, consumers are becoming more selective about which services they subscribe to. Adding an ad-supported tier is a way for Amazon to make Prime Video more attractive to a wider range of consumers.

ADVERTISEMENT
RECOMMENDED
NEXT UP

Amazon employees, who typically share their concerns on internal platforms or anonymously, took their grievances public this week through a viral LinkedIn post that resonated with many within the company.

The post was written by Stephanie Ramos, a former Amazon employee, who voiced her dissatisfaction with the company’s growing bureaucracy. “Instead of the fast-paced, exciting environment I remembered, I found myself in a place weighed down by endless meetings and unproductive middle management,” Ramos explained, citing these reasons for her decision to leave after just three months of being rehired.

Amazon Employees Air Frustrations

Since posting her thoughts earlier this week, Ramos’ message has garnered over 100,000 views and sparked more than 200 comments. Of those who commented, around 20 are current Amazon employees across various departments, many of whom shared similar frustrations.

Some criticized the leadership of Andy Jassy, Amazon’s CEO since taking over from founder Jeff Bezos three years ago. “Bezos had a vision and boldness — he held real, live all-hands meetings where tough questions were addressed,” wrote Todd Leonhardt, identified as a software developer at Amazon Web Services (AWS).

Another employee, Laura Barry, who has been with Amazon for almost 20 years, compared the company’s current state to a traditional bank and expressed frustration with the new policy requiring employees to be in the office five days a week. “Next, we’ll probably have a dress code after the five-day policy kicks in,” she quipped, “Better cover those tattoos!”

While it’s common for employees to voice complaints, this week’s flood of public criticism on LinkedIn was unusual for Amazon.

In response, Amazon spokesperson Margaret Callahan did not comment directly on the employee complaints but noted that Amazon ranked second on LinkedIn’s 2023 Top Companies list, which highlights large companies based on factors like employee growth and advancement.

Under Jassy’s leadership, Amazon has undergone layoffs and cost-cutting measures that have satisfied investors but alienated some staff members. Jassy himself acknowledged challenges within the company in a September memo when he announced the five-day office return, stating that trimming management layers would help revive Amazon’s core culture.

Although there was resistance to this return-to-office policy, much of the dissent had remained on anonymous platforms like Blind, where employees can voice opinions without revealing their identities.

Ramos, who had previously worked at Amazon for six years as a logistics project manager before being laid off in 2023, returned to the company earlier this year but ultimately resigned. She shared that while the office return policy wasn’t an issue for her, the shift in company culture led to her decision to leave.

Though initially nervous about posting her thoughts publicly, Ramos said she felt validated when she saw the amount of support from her colleagues. “I realized I’m not the only one who feels this way,” she said.

Welcome back to Week in Review. This time, we’re focusing on the significant layoffs at Meta and their impact across various teams. We’ll also cover the WordPress vs. WP Engine conflict and the debate over whether Cybertrucks are too large for European roads. Let’s dive in.

Meta Layoffs Affect Key Teams

This week, Meta announced layoffs that affected multiple departments. In a statement to Techfullnews, the company confirmed the layoffs, citing the need to reallocate resources. Though Meta didn’t specify how many employees were impacted, reports suggest that teams from Reality Labs, Instagram, and WhatsApp were involved. Meta declined to comment further on which specific areas within these teams were most affected.

As Meta continues to invest in new technologies like augmented reality, while still striving for profitability, these layoffs are part of the company’s efforts to adjust its focus and spending. Reality Labs, responsible for many of Meta’s forward-looking projects, has been particularly resource-intensive, raising questions about how the layoffs will affect its ongoing projects.

Amazon’s Firm Stand on Office Work

In other news, AWS CEO Matt Garman made a strong statement about remote work, telling employees who oppose the company’s new five-day in-office policy that they can seek employment elsewhere. This follows a similar message from Amazon CEO Andy Jassy, who announced that the company would enforce a full return to office by 2025, increasing from the current three-day hybrid model.

Waymo’s Unexpected Customer Situation

Meanwhile, Waymo found itself dealing with an unusual customer issue. Software engineer Sophia Tung received promo codes for free rides after she complained about late-night honking by one of Waymo’s self-driving cars. Realizing there was no spending cap on the codes, she tried to take a 24-hour ride in a Waymo vehicle but managed only 6.5 hours before her trip was cut short.

ADVERTISEMENT
Receive the latest news

Subscribe To Our Weekly Newsletter

Get notified about new articles