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Fortnite will return to iOS in the US, according to Epic

Fortnite will return to iOS

In a landmark decision, Epic Games has announced that Fortnite will return to the iOS App Store in the U.S. next week—ending a nearly five-year absence sparked by Apple’s infamous 2020 ban. This comes after a federal court ruled that Apple cannot charge commissions on purchases made outside its App Store, dealing a major blow to the tech giant’s lucrative 30% “Apple Tax.”

Epic CEO Tim Sweeney declared the move on X (formerly Twitter), calling it a major victory for developers and consumers” while extending an unexpected peace offer to Apple.

Why Was Fortnite Banned from iOS?

  • August 2020: Apple removed Fortnite after Epic introduced a direct payment system, bypassing Apple’s 30% in-app purchase (IAP) fee.
  • Legal Battle Ensued: Epic sued Apple, accusing it of anti-competitive practices—a case that reached the U.S. Supreme Court.
  • 2021 Ruling: A judge mostly sided with Apple but ordered it to allow external payment links—a ruling Apple resisted.
  • April 2025 Decision: A new court order blocks Apple from taking commissions on outside purchases, forcing a major policy shift.

Epic’s Bold “Peace Proposal” to Apple

Sweeney’s post included a surprising olive branch:

“If Apple extends the court’s friction-free, Apple-tax-free framework worldwide, we’ll return Fortnite to the App Store worldwide and drop current and future litigation on the topic.”

This suggests Epic is willing to end its legal war—but only if Apple abandons its global App Store commission model.

What This Means for iPhone Users & Developers

  1. Fortnite Returns to U.S. iPhones – Gamers can soon download it directly from the App Store (no sideloading required).
  2. Alternative Payment Options – Developers may soon bypass Apple’s fees, leading to lower prices for consumers.
  3. Potential Ripple Effect – If Apple complies globally, other apps (like Spotify, Netflix) could follow Epic’s lead.
  4. EU vs. U.S. Differences – In Europe, Fortnite is already back via Epic’s own store (thanks to the Digital Markets Act), but U.S. users still rely on Apple’s ecosystem.

Will Apple Accept Epic’s Offer?

  • Apple’s Stance So Far: The company has fought fiercely to protect its App Store revenue (estimated at $24 billion annually).
  • Regulatory Pressure: With the EU’s DMA and now U.S. courts challenging its model, Apple may have no choice but to adapt.
  • Possible Compromise: Apple could reduce fees (as it did for small developers) or allow more payment freedom—but a full surrender seems unlikely.

Expert Insight: A Turning Point for App Stores?

As a tech policy analyst with a decade of experience covering Apple-Epic disputes, I believe this ruling could reshape mobile app economics:

✅ More Developer Revenue – If fees drop, indie devs keep more profits.
✅ Consumer Benefits – Cheaper subscriptions, in-game purchases.
✅ Increased Competition – Alternative app stores could rise.

But challenges remain:
❌ Apple’s Compliance – Will it find loopholes?
❌ Security Concerns – Will sideloading increase scams?
❌ Ongoing Legal Fights – Other lawsuits (like Spotify vs. Apple) loom.

What’s Next?

  • Next Week: Fortnite relaunches on iOS in the U.S.
  • 2025 & Beyond: If Apple resists, expect more court battles—if it complies, the App Store monopoly may crumble.

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Netflix is once again pushing the boundaries of technology by experimenting with a new AI-powered search engine, built in collaboration with OpenAI. As reported by Bloomberg, this innovative feature is designed to dramatically enhance how users find content on the platform, making search more intuitive, personalized, and emotionally intelligent.

A Smarter Way to Search: Beyond Titles and Genres

Currently being piloted on iOS devices in Australia and New Zealand, Netflix’s new search functionality allows subscribers to search using highly specific and nuanced terms — including their current mood or preferences. Instead of being limited to typical filters like genre, actor names, or titles, users can now make much more detailed and natural-language queries.

Imagine typing: “Show me a feel-good comedy for a rainy day” or “Find me an intense drama with a strong female lead” — and getting spot-on recommendations instantly.

According to a Netflix spokesperson, MoMo Zhou, the early beta is part of a broader “learn and listen” phase, aimed at gathering user feedback. Zhou confirmed that the test will gradually expand to the United States in the coming weeks and months, but for now, the feature remains exclusive to iOS, with no immediate plans for Android or other platforms.

Why This Matters: The Future of Streaming Is Personal

This move underscores Netflix’s long-standing commitment to leveraging artificial intelligence and machine learning to enhance user experiences. Speaking on The Verge’s Decoder podcast last year, Netflix co-CEO Greg Peters explained the company’s philosophy around AI:

“We’ve used machine learning and AI in our recommendation systems for over 20 years. Our focus is always on how innovation can empower creators to tell better stories and deliver richer experiences to our members.”

By integrating OpenAI’s cutting-edge capabilities into its search engine, Netflix is taking personalization to a whole new level — aiming to not just recommend shows but truly understand the context behind what users want to watch at any given moment.

What’s Next?

OpenAI has yet to comment officially on the partnership. However, it’s clear that this collaboration could mark the beginning of a major shift in how AI tools are integrated into entertainment platforms.

If Netflix’s experiment proves successful, it could set a new standard for content discovery across the streaming industry, making it easier than ever for viewers to find the perfect show or movie — without endlessly scrolling.

For now, the beta is still in its early stages. As Netflix gathers feedback and fine-tunes the system, users can expect more updates and possibly wider access in the near future.

Microsoft is ushering in a new era of AI-powered gaming with its Xbox AI initiative, highlighted by the groundbreaking Muse AI model. Originally showcased as an experimental project, Muse has now taken a significant leap forward—allowing Copilot users to experience AI-generated gameplay through a reimagined version of Quake II.

This interactive tech demo, part of Microsoft’s Copilot for Gaming initiative, offers a glimpse into how AI could revolutionize game development, preservation, and player assistance. While still in its early stages, the implications for the future of gaming are immense.

Muse AI in Action: A Playable Quake II Experience

Microsoft’s AI-generated Quake II demo is now accessible via browser, though with notable limitations:

  • Simplistic level design with basic enemy AI
  • Blurry textures and interactions (running at 640 x 360 resolution)
  • Time-restricted gameplay (likely to manage server load and user testing)

Despite these constraints, the demo marks a major improvement from Muse’s initial reveal, where it ran at just 10fps and 300 x 180 resolution. The fact that it’s now playable—albeit in a limited capacity—shows rapid progress in AI-driven game generation.

Beyond a Tech Demo: Muse AI’s Potential for Game Developers

Microsoft envisions Muse as a powerful tool for game prototyping and preservation:

  • Accelerated Development: AI could help studios quickly generate playable prototypes, reducing pre-production time.
  • Game Preservation: By learning from gameplay data, Muse could revive classic games without needing original hardware or engines.
  • Cross-Platform Adaptation: AI models might make older games playable on modern systems seamlessly.

“You could imagine a world where models learn old games and make them portable to any platform,” said Phil Spencer, Microsoft Gaming CEO, earlier this year. This aligns with Xbox’s commitment to game preservation, ensuring classics remain accessible for future generations.

Copilot for Gaming: AI as Your Personal Gaming Coach

Microsoft isn’t stopping at game generation—Copilot is evolving into an AI gaming assistant:

  • Real-Time Tips & Guides: Copilot will analyze gameplay and offer contextual advice (e.g., boss strategies, hidden secrets).
  • Vision-Based Assistance (Coming Soon): Windows Insiders will soon test Copilot Vision, where AI can “see” your screen and provide live support.

This positions Copilot as a next-gen gaming companion, blending AI insights with real-time player needs.

The Future of AI in Gaming: What’s Next?

Microsoft is actively training Muse on multiple games, suggesting more AI-powered demos will arrive in Copilot Labs. While today’s experience is rudimentary, the foundation is being laid for:
✔ AI-generated game worlds with dynamic storytelling
✔ Procedural content creation for endless replayability
✔ Automated remasters of retro titles

Final Thoughts: A Glimpse into Gaming’s AI-Powered Future

Microsoft’s Muse AI and Copilot for Gaming represent a bold step toward AI-enhanced game development and interaction. While current implementations are experimental, the long-term potential—from instant game prototyping to preserving gaming history—is undeniable.

For gamers and developers alike, this signals an exciting shift where AI doesn’t just assist but actively shapes gameplay experiences. As Microsoft continues refining these tools, we may soon see AI-generated games that rival human-crafted titles—ushering in a new frontier for interactive entertainment.

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