Techfullnews

Is this the solution to the bloat issue in American trucks?

America’s truck bloat

Last night, an audacious new automaker named Slate Auto unveiled its first vehicle—a minimalist, no-frills electric truck designed to combat America’s obsession with oversized, overpowered vehicles. With a target price under $20,000 (after incentives), 150 miles of range, and stripped-back design, the Slate Truck is a bold experiment in right-sizing personal transportation.

But will it succeed in a market dominated by monster trucks and SUVs?


Why America’s Obsession With Bigger Trucks Is a Problem

1. The Rise of the “Land Yacht”

  • In 2024, trucks and SUVs made up 75% of new vehicle sales—up from just 50% a decade ago.
  • The average new car now weighs over 5,000 lbs (2.27 tons), with EVs like the Ford F-150 Lightning pushing 6,500 lbs.
  • Bigger vehicles = deadlier roads:
    • Pedestrian deaths surged 57% from 2013–2022 (NHTSA).
    • Trucks with tall hoods (40+ inches) are 44% more lethal (IIHS).

2. The “Compact Truck” Is Nearly Extinct

  • Ford Maverick (2024):
    • 199.7 inches long, 83.5 inches wide
    • Considered “small” by today’s standards
  • Slate Truck:
    • 174.6 inches long, 70.6 inches wide
    • Closer in size to a classic 1985 Toyota pickup

“Our roads are packed with roving land yachts. The Slate Truck is a throwback to when vehicles were sized for humans, not egos.”


Slate Truck: What You Get (And What You Don’t)

✅ The Good: Simple, Affordable, Functional

✔ **20KPriceTag∗∗–Halfthecostofanaveragenewcar(20KPriceTag∗∗–Halfthecostofanaveragenewcar(49,740).
✔ No Bloatware – No touchscreen, no stereo, no paint (keeps costs down).
✔ Smartphone-Centric – Uses a phone/tablet mount + basic gauge cluster.
✔ Practical Hauling – 1,433 lbs payload, 1,000 lbs towing (enough for most users).

❌ The Trade-Offs

  • 150-Mile Range – Fine for city use, but not for road trips.
  • No Luxury Features – If you want Apple CarPlay or a premium sound system, look elsewhere.
  • Aftermarket Customization Required – Want paint? A stereo? You’ll have to DIY.

Could This Be the Start of a “Small Truck” Revival?

Why the Timing Might Be Right

  • EV Incentives – Federal tax credits could keep prices under $20K.
  • Younger Buyers – Gen Z and Millennials prefer affordability over status symbols.
  • Urban Living – Smaller trucks are easier to park in cities.

The Biggest Challenges

⚠ Consumer Psychology – Will buyers reject a “cheap” truck in a premium-obsessed market?
⚠ Political Risk – A Trump win could kill EV tax credits, raising the price.
⚠ Production Realities – Most EV startups fail. Can Slate deliver by 2026?


Verdict: A Long Shot, But a Necessary One

The Slate Truck isn’t for everyone—but it doesn’t need to be. If even 5% of truck buyers opt for a smaller, cheaper, more efficient alternative, it could shift the auto industry’s trajectory.

Final Question:

Would you drive a $20K electric truck with no frills?

  • Yes, if it saves money!
  • No, I need more power/luxury.

ADVERTISEMENT
RECOMMENDED
NEXT UP

Zoox, Amazon’s autonomous car unit, is deploying a small fleet of adapted test vehicles on Los Angeles streets beginning Tuesday, a tiny but significant step as the company prepares to provide public rides in Las Vegas and San Francisco later this year.

The data-collection endeavor marks Zoox’s entry into its sixth city and provides the framework for a potential robotaxi service. Zoox, unlike rival Waymo, which offers paid robotaxi rides in Los Angeles, is still in its early phases. This deployment will send out manually driven Toyota Highlanders equipped with Zoox’s self-driving technology to collect mapping data ahead of more extensive autonomous testing in Los Angeles this summer.

Zoox is actively testing its self-driving vehicles, including the Highlander test fleet and a purpose-built robotaxis without a steering wheel or pedals, in multiple cities. Notably, Zoox has increased the regions where its purpose-built robotaxi is being tested on public highways without a human driver, including Foster City, San Francisco, and Las Vegas. Zoox recently invited employees, reporters, and other qualified guests to test the service.

The company is also doing tests in Austin, Miami, and Seattle with Highlanders driven by human safety operators.

Zoox’s expansion in California comes just a few weeks after the company issued a voluntary software recall on 258 vehicles owing to difficulties with its autonomous driving system that caused unexpected forceful braking.

Zoox’s debut into Los Angeles comes after Waymo launched a fully autonomous commercial robotaxi service in the city. Waymo is currently the only AV firm in the United States that provides a paid service in many areas, including the Bay Area, Phoenix, and Austin. The Alphabet-owned startup plans to establish a commercial service in Atlanta, Miami, and Washington, D.C. within the next two years.

When it comes to vehicle maintenance, your tires are among the most critical components. They directly impact safety, fuel efficiency, and overall driving performance. With advancements in tire technology, major brands continuously compete to deliver superior durability, traction, and eco-friendly solutions. However, for many consumers, purchasing tires isn’t just about performance—it’s also about supporting local economies and American manufacturing.

Why Buying American-Made Tires Matters

In an era of globalization, many well-known “American” brands outsource production overseas. While this can reduce costs, it also means fewer jobs stay within the U.S. By choosing tires manufactured domestically, you contribute to:

✅ Boosting Local Economies – Supporting American workers and businesses.
✅ Higher Quality Standards – U.S. factories often adhere to stricter safety and environmental regulations.
✅ Reduced Carbon Footprint – Locally made tires require less transportation, lowering emissions.

But how can you be sure your tires are truly American-made? Here’s how to verify their origin.


How to Check Where Your Tires Were Manufactured

The U.S. Department of Transportation (DOT) requires all tire manufacturers to stamp a unique code indicating the production facility. Here’s how to decode it:

  1. Locate the DOT Code – Found on the tire’s sidewall, it starts with “DOT” followed by a series of letters/numbers.
  2. Identify the Plant Code – The first two characters after “DOT” reveal the manufacturing location.
  3. Verify the Origin – Use the DOT’s Manufacturer Information Database (vPIC) to look up the plant.

Step-by-Step Guide:

  1. Visit the NHTSA vPIC website.
  2. Under “Manufacturer Information Database,” click vPIC MID.
  3. Check the box for “Equipment Plants (Tires, Brake Hoses, Retread and Glazing).”
  4. Select “Tires” from the dropdown menu.
  5. Enter the DOT code (e.g., “CH” for Pirelli’s Hanford, CA plant).
  6. Click “Search” to see the factory location.

Alternatively, we’ve compiled a list of major brands and their U.S. manufacturing codes for quick reference.


Top American-Made Tire Brands & Their U.S. Plants

1. Goodyear

  • Founded: 1898 in Akron, Ohio
  • U.S. Plants: Ohio (MB), Oklahoma (M6), Virginia (MC), Alabama (MD), North Carolina (MM, PJ), Kansas (MJ), Illinois (MN), Texas (MP, PL), Tennessee (MK)
  • Why Choose Goodyear? A legacy brand with a mix of budget and premium options. While some production occurs overseas, many tires are still made in America.

2. Cooper Tires (Now Part of Goodyear)

  • Founded: 1914 in Findlay, Ohio
  • U.S. Plants: Ohio (UP), Georgia (3D), Mississippi (U9), Arkansas (UT)
  • Why Choose Cooper? Known for affordable, high-mileage tires. Subsidiaries like Mastercraft and Mickey Thompson also produce U.S.-made tires.

3. TreadWright (100% American-Made & Eco-Friendly)

  • Based: Houston, Texas
  • Why Choose TreadWright?
    • Only fully U.S.-made brand on this list.
    • Specializes in retreaded tires, reducing waste.
    • Uses recycled materials and 70% less oil than conventional tire production.
    • Offers a 50,000-mile warranty on many models.

Foreign-Owned Brands with U.S. Factories

Many international tire companies operate American plants, providing jobs while maintaining global quality standards.

BrandOriginU.S. Plant Locations (DOT Codes)
ContinentalGermanyIL (6B, A3), OH (A9), KY (AD), NC (AC), SC (VY)
PirelliItalyCA (CH), TN (CK), GA (JR)
MichelinFranceSC (4M, M3, B6, B9), AL (B7)
YokohamaJapanVA (CC)
FirestoneJapan (Bridgestone)IA, SC, NC, TN

Pro Tip: The AFL-CIO Union-Made in America list includes additional brands like Dunlop, Goodrich, and Kelly Springfield that produce union-made tires in the U.S.


Final Tips for Buying American-Made Tires

🔹 Ask Your Retailer – Some shops specialize in U.S.-made tires.
🔹 Check DOT Codes – Always verify before purchasing.
🔹 Support Small Businesses – Local tire shops often carry American brands.
🔹 Consider Retreads – Eco-friendly options like TreadWright reduce waste.

By choosing American-made tires, you invest in local jobs, higher quality, and sustainability. Next time you need new tires, check the DOT code—your purchase can make a difference!

ADVERTISEMENT
Receive the latest news

Subscribe To Our Weekly Newsletter

Get notified about new articles