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Who Owns Bugatti? A Deep Dive Into Its Storied Legacy

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Bugatti stands as a global icon of luxury, performance, and engineering innovation in the automotive world. Renowned for creating high-performance hypercars, the brand has continually redefined speed and sophistication. A prime example of its achievements is the Bugatti Chiron Super Sport 300+, which, in 2019, broke records by reaching an unprecedented top speed of 304.773 mph. This milestone made it the first road-legal car to surpass the 300 mph barrier. The Chiron Super Sport 300+ remains a benchmark in the world of hypercars, symbolizing Bugatti’s dedication to excellence and innovation.

Such feats don’t occur by mere chance. They require visionary leadership, rigorous planning, and a steadfast commitment to pushing boundaries. So, what is Bugatti’s journey to this pinnacle of success? More importantly, who owns Bugatti today?

Bugatti Ownership: The Bugatti Rimac Partnership

Since 2021, Bugatti has been owned by Bugatti Rimac, a joint venture formed between Rimac Group and Porsche AG, the latter a subsidiary of Volkswagen Group. Under this partnership, Rimac Group holds a 55% majority stake, while Porsche AG controls the remaining 45%.

Interestingly, Porsche also has a 24% stake in Rimac Group, sharing ownership with Mate Rimac (37%), Hyundai Motor Group (12%), and other investors (27%). Despite Porsche’s partial ownership of Rimac, the majority control of Bugatti remains with Mate Rimac’s Rimac Group. This collaboration combines Bugatti’s legacy of luxury and craftsmanship with Rimac’s expertise in advanced electric vehicle technology, setting the stage for a dynamic future in the hypercar market.

Where Are Bugatti Cars Manufactured?

Bugatti’s cars are meticulously handcrafted at the Bugatti Atelier, a state-of-the-art production facility in Molsheim, France. Built in 2005 during Volkswagen’s ownership of the brand, the Atelier stands adjacent to the restored Château Bugatti, which was historically used by founder Ettore Bugatti to host clients.

The facility’s first model was the legendary Bugatti Veyron, with 450 units produced between 2005 and 2015. Since then, the Atelier has continued to assemble Bugatti’s flagship models, including the Chiron series, the Divo, the Centodieci, and the one-of-a-kind La Voiture Noire, which holds the title of one of the world’s most expensive cars.

Looking ahead, the Atelier will maintain its role in Bugatti’s production, with the highly anticipated 2026 Bugatti Tourbillon, a hybrid hypercar, set to continue the brand’s legacy of innovation.

Bugatti’s Origins: The Early Years

Bugatti was founded in 1909 by Ettore Bugatti in Molsheim, a region that was part of Germany at the time but is now located in France. The company quickly gained fame for its pioneering engineering and elegant designs. Early models like the Type 13 and Type 35—the latter holding the title of the most successful race car in history with over 2,000 victories—solidified Bugatti’s reputation for excellence.

Ettore Bugatti’s vision extended beyond automobiles. During World War I, the company developed aircraft engines and even designed an aircraft, the Bugatti 100P, which never took flight due to the onset of World War II.

Tragedy struck in 1939 when Ettore’s son, Jean Bugatti, a talented automotive designer, died in an accident while testing a prototype. This loss, coupled with financial difficulties after World War II, led to the company ceasing car production in 1952. Bugatti’s focus shifted to manufacturing aircraft components, and the brand’s automotive operations lay dormant for decades.

A History of Changing Ownership

After Ettore Bugatti’s passing in 1947, the company faced financial struggles and eventually ceased producing cars. In 1963, Bugatti was sold to Hispano-Suiza, which repurposed the factory for aerospace manufacturing. By the late 1980s, Italian entrepreneur Romano Artioli acquired the brand, reviving it under the name Bugatti Automobili S.p.A.

In 1991, Bugatti released the EB110, a groundbreaking supercar powered by a quad-turbocharged V12 engine. Despite its innovative design and performance, economic downturns in the early 1990s made it difficult for the company to sustain production. By 1995, Bugatti once again faced bankruptcy.

The turning point came in 1998 when Volkswagen Group acquired the Bugatti brand, investing heavily in its revival. Under Volkswagen’s stewardship, Bugatti introduced the Veyron, a hypercar that redefined automotive performance and luxury, setting the stage for the company’s modern renaissance.

The Future of Bugatti

Under Bugatti Rimac’s leadership, the brand is entering a new era of innovation. The upcoming Bugatti Tourbillon hybrid hypercar represents a blend of cutting-edge technology and timeless craftsmanship, promising to uphold the brand’s tradition of excellence.

Bugatti’s legacy, shaped by a mix of challenges and triumphs, continues to inspire the automotive world. From its early successes under Ettore Bugatti to its modern resurgence under Bugatti Rimac, the brand remains a symbol of innovation, luxury, and performance.

Conclusion

So, who owns Bugatti? Today, it is Bugatti Rimac, a partnership that seamlessly combines Rimac’s expertise in electric mobility with Bugatti’s legacy of unparalleled luxury and engineering. As Bugatti forges ahead into a future of hybrid and electric hypercars, its story remains one of resilience, reinvention, and an unrelenting drive for perfection.

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Audi has been synonymous with engineering excellence and striking design since its founding in 1909. Among the brand’s most beloved models is the Audi TT—a car that has captivated drivers worldwide with its unique aesthetics and dynamic performance, establishing itself as a modern automotive icon.

The Audi TT Concept Unveiled: 1995

The Audi TT made its first appearance as a concept car at the 1995 Frankfurt International Motor Show, generating buzz for its sleek, minimalist look. By 1998, this innovative concept became a reality, arriving at dealerships and raising Audi’s profile as a bold design leader. With smooth, flowing lines and a distinctive style inspired by Bauhaus principles, the TT introduced a fresh aesthetic that stood out in a market filled with more traditional sports cars. Its clean, uncluttered interior design prioritized both style and driver comfort, setting a new standard for simplicity in sports car interiors.

Beyond its looks, the Audi TT was also an early adopter of advanced features, including the use of OLED taillights—an industry first—and an electronically controlled rear spoiler to improve aerodynamics. These enhancements underscored Audi’s commitment to innovation, ensuring the TT offered a modern, tech-forward driving experience.

The Audi TT’s Arrival in the U.S. and Pop Culture

After its release in Europe, the Audi TT made its U.S. debut in 2000, where it quickly gained popularity among American sports car enthusiasts. The car’s unique design and performance also led to a few notable film appearances, including the action-packed opening chase scene in Mission: Impossible 2 (2000) and in Legally Blonde 2: Red, White & Blonde (2003). The TT’s presence on the big screen further cemented its status as a stylish and desirable vehicle.

The “TT” in Audi TT stands for “Tourist Trophy,” a reference with deep roots in motorsport and specifically inspired by the famous Isle of Man Tourist Trophy motorcycle race.

Understanding “Tourist Trophy” in the Audi TT Legacy

The Isle of Man Tourist Trophy (TT) is a legendary motorcycle race that has been held annually on the Isle of Man since 1907. Originally a car race, it soon expanded to include motorcycles, and over the years, it has become one of the most challenging and dangerous events in motorsport. With a 37.73-mile course featuring narrow roads, sharp turns, and natural hazards, the Isle of Man TT has tested the skill and bravery of racers for over a century.

Naming the Audi TT after this famous race linked the car to a legacy of speed, precision, and courage—qualities that the TT continues to embody.

The Final Edition of the Audi TT and What Lies Ahead

In 2023, to honor the TT’s 25-year legacy, Audi released the Audi TT Final Edition—a limited production model that celebrated the TT’s distinctive style with features like Palomino brown leather, carbon fiber detailing, the S line exterior, and a gorgeous Goodwood Green pearl finish. The model even included a gray convertible top, reminiscent of the 20th Anniversary TT Roadster, and only 50 units were made available in the U.S., making it a highly collectible model.

Though production of the Audi TT has come to an end, the legacy of this iconic sports car continues. Audi is working on an electric model to succeed the TT, incorporating modern sustainability without losing the performance and innovation that made the original TT so beloved.

Why the Audi TT Remains an Icon

The Audi TT’s design and engineering have left an indelible mark on the automotive world. While production has ceased, the TT’s influence on design and technology lives on. Audi’s plans for an electric successor ensure that this legendary model will continue to inspire enthusiasts, blending the car’s celebrated legacy with a commitment to innovation for a new generation of drivers.

BMW has built a reputation for producing high-performance engines, from its iconic inline-four-cylinder engines, such as the 2.3-liter found in the E30 M3, to the elite V12s that powered a select few coveted models. Alongside these petrol engines, BMW has also created some of the most powerful and reliable diesel engines in the industry, including the famous M57, which had a production span of 13 years and came in multiple variants.

In this post, we take a closer look at the most powerful diesel auto engines BMW has developed, showcasing their robust engineering and high-performance output. If you’re on the hunt for a powerful, long-lasting engine for your BMW, these diesel engines are prime candidates.

The M51: BMW’s Early Diesel Engine

The M51 diesel engine, produced from 1991 to 2000, was a pioneering inline-six that may not have been the most powerful but was advanced for its time. It played a significant role in establishing BMW’s diesel engine lineup, powering a range of models including the 5 Series, 7 Series, and the Land Rover Range Rover 2.5 DSE during the 1990s.

This 2.5-liter engine utilized direct fuel injection, a technology that was still relatively new during the early 1990s. Some versions of the M51 were equipped with an intercooler, which increased power to 134 horsepower—close to the output of the 2007 Isuzu D-Max’s diesel engine, which had the same displacement.

The M57: A Milestone in Diesel Performance

The M57 engine replaced the M51 in the late 1990s, marking a significant leap forward in diesel technology. Known for its excellent performance and reliability, the M57 was used in various BMW cars and SUVs, starting with the 2009 BMW 335d. The M57 came in different sizes, ranging from 2.5 liters to 3.0 liters, producing between 148 and 282 horsepower and up to 428 pound-feet of torque in the twin-turbo, 3.0-liter version.

The 2009 BMW 335d, powered by the M57, became known for its impressive acceleration, going from 0-60 mph in just 5.7 seconds, and completing the quarter-mile in the low 14-second range. With aftermarket modifications like improved software, injectors, and turbochargers, M57-equipped cars can push more than 700 horsepower, all while retaining their durable stock components.

The M67: BMW’s V8 Diesel Powerhouse

The M67 series marked BMW’s entry into high-performance V8 diesel engines, produced from the late 1990s to the mid-2000s. The engine came in several versions, with displacements ranging from 3.9 to 4.4 liters, and was used in the 7 Series. The most powerful M67 variant, the D44, generated 329 horsepower and a hefty 552 pound-feet of torque.

The 745d, equipped with the M67 engine, was capable of reaching 0-60 mph in 5.8 seconds, despite weighing nearly 4,500 pounds. Its top speed was limited to 155 mph, while offering fuel efficiency of 18.4 mpg in the city and 34.6 mpg on the highway.

The M550d: BMW’s Groundbreaking Quad-Turbo Diesel

The M550d xDrive is a standout in BMW’s diesel lineup. Produced from 2017 to 2020, the G30 model of this sedan featured a 3.0-liter inline-six diesel engine with four turbochargers, delivering 400 horsepower and 561 pound-feet of torque. This setup allowed the M550d to accelerate from 0-60 mph in just 4.4 seconds, placing it among the fastest diesel-powered vehicles ever made.

The four turbochargers weren’t just for show—they helped eliminate turbo lag, providing smooth and consistent power throughout the rev range. Two smaller turbos managed low-end power, while the larger pair took over at higher engine speeds, making this engine one of the most innovative and powerful six-cylinder diesels ever produced. Its fuel economy remained strong, exceeding 45 mpg on average.

The N74 V12: A Final Diesel Beast

BMW’s V12 diesel engines were as powerful as they were rare, with the N74 standing out as one of the last of its kind. This engine powered select 7 Series and Rolls-Royce models, including the 2022 M760i, which was the final BMW to feature a V12 engine before the shift toward electrification.

The N74 diesel engine packed advanced features like double VANOS variable valve timing, direct injection, and twin turbochargers. This powertrain produced a massive 601 horsepower, channeled through an eight-speed automatic transmission and BMW’s xDrive system. The M760i, powered by the N74, could reach 0-60 mph in a blistering 3.6 seconds, a performance that rivaled many supercars.

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