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Who Owns Bugatti? A Deep Dive Into Its Storied Legacy

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Bugatti stands as a global icon of luxury, performance, and engineering innovation in the automotive world. Renowned for creating high-performance hypercars, the brand has continually redefined speed and sophistication. A prime example of its achievements is the Bugatti Chiron Super Sport 300+, which, in 2019, broke records by reaching an unprecedented top speed of 304.773 mph. This milestone made it the first road-legal car to surpass the 300 mph barrier. The Chiron Super Sport 300+ remains a benchmark in the world of hypercars, symbolizing Bugatti’s dedication to excellence and innovation.

Such feats don’t occur by mere chance. They require visionary leadership, rigorous planning, and a steadfast commitment to pushing boundaries. So, what is Bugatti’s journey to this pinnacle of success? More importantly, who owns Bugatti today?

Bugatti Ownership: The Bugatti Rimac Partnership

Since 2021, Bugatti has been owned by Bugatti Rimac, a joint venture formed between Rimac Group and Porsche AG, the latter a subsidiary of Volkswagen Group. Under this partnership, Rimac Group holds a 55% majority stake, while Porsche AG controls the remaining 45%.

Interestingly, Porsche also has a 24% stake in Rimac Group, sharing ownership with Mate Rimac (37%), Hyundai Motor Group (12%), and other investors (27%). Despite Porsche’s partial ownership of Rimac, the majority control of Bugatti remains with Mate Rimac’s Rimac Group. This collaboration combines Bugatti’s legacy of luxury and craftsmanship with Rimac’s expertise in advanced electric vehicle technology, setting the stage for a dynamic future in the hypercar market.

Where Are Bugatti Cars Manufactured?

Bugatti’s cars are meticulously handcrafted at the Bugatti Atelier, a state-of-the-art production facility in Molsheim, France. Built in 2005 during Volkswagen’s ownership of the brand, the Atelier stands adjacent to the restored Château Bugatti, which was historically used by founder Ettore Bugatti to host clients.

The facility’s first model was the legendary Bugatti Veyron, with 450 units produced between 2005 and 2015. Since then, the Atelier has continued to assemble Bugatti’s flagship models, including the Chiron series, the Divo, the Centodieci, and the one-of-a-kind La Voiture Noire, which holds the title of one of the world’s most expensive cars.

Looking ahead, the Atelier will maintain its role in Bugatti’s production, with the highly anticipated 2026 Bugatti Tourbillon, a hybrid hypercar, set to continue the brand’s legacy of innovation.

Bugatti’s Origins: The Early Years

Bugatti was founded in 1909 by Ettore Bugatti in Molsheim, a region that was part of Germany at the time but is now located in France. The company quickly gained fame for its pioneering engineering and elegant designs. Early models like the Type 13 and Type 35—the latter holding the title of the most successful race car in history with over 2,000 victories—solidified Bugatti’s reputation for excellence.

Ettore Bugatti’s vision extended beyond automobiles. During World War I, the company developed aircraft engines and even designed an aircraft, the Bugatti 100P, which never took flight due to the onset of World War II.

Tragedy struck in 1939 when Ettore’s son, Jean Bugatti, a talented automotive designer, died in an accident while testing a prototype. This loss, coupled with financial difficulties after World War II, led to the company ceasing car production in 1952. Bugatti’s focus shifted to manufacturing aircraft components, and the brand’s automotive operations lay dormant for decades.

A History of Changing Ownership

After Ettore Bugatti’s passing in 1947, the company faced financial struggles and eventually ceased producing cars. In 1963, Bugatti was sold to Hispano-Suiza, which repurposed the factory for aerospace manufacturing. By the late 1980s, Italian entrepreneur Romano Artioli acquired the brand, reviving it under the name Bugatti Automobili S.p.A.

In 1991, Bugatti released the EB110, a groundbreaking supercar powered by a quad-turbocharged V12 engine. Despite its innovative design and performance, economic downturns in the early 1990s made it difficult for the company to sustain production. By 1995, Bugatti once again faced bankruptcy.

The turning point came in 1998 when Volkswagen Group acquired the Bugatti brand, investing heavily in its revival. Under Volkswagen’s stewardship, Bugatti introduced the Veyron, a hypercar that redefined automotive performance and luxury, setting the stage for the company’s modern renaissance.

The Future of Bugatti

Under Bugatti Rimac’s leadership, the brand is entering a new era of innovation. The upcoming Bugatti Tourbillon hybrid hypercar represents a blend of cutting-edge technology and timeless craftsmanship, promising to uphold the brand’s tradition of excellence.

Bugatti’s legacy, shaped by a mix of challenges and triumphs, continues to inspire the automotive world. From its early successes under Ettore Bugatti to its modern resurgence under Bugatti Rimac, the brand remains a symbol of innovation, luxury, and performance.

Conclusion

So, who owns Bugatti? Today, it is Bugatti Rimac, a partnership that seamlessly combines Rimac’s expertise in electric mobility with Bugatti’s legacy of unparalleled luxury and engineering. As Bugatti forges ahead into a future of hybrid and electric hypercars, its story remains one of resilience, reinvention, and an unrelenting drive for perfection.

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During Alphabet’s recent earnings call, CEO Sundar Pichai revealed that Waymo is considering selling autonomous vehicles for personal ownership, marking a potential strategic expansion beyond its current ride-hailing services. This “future optionality around personal ownership” represents a significant evolution for the autonomous vehicle pioneer that has primarily focused on commercial fleet operations until now.

Historical Context and Current Partnerships

  • 2018 Chrysler Partnership: Waymo previously collaborated with Chrysler to develop autonomous Pacifica minivans, exploring private ownership models
  • Current Commercial Operations: Waymo maintains partnerships with Moove in Miami and Uber in Austin (with Atlanta expansion coming soon)
  • Global Expansion: The company recently began testing in Japan, demonstrating its growing international presence

The Emerging Personal AV Market Landscape

Waymo’s Potential Consumer Offering

While details remain scarce, industry analysts speculate that Waymo’s consumer vehicles might feature:

  • The same advanced sensor suite (including lidar) used in current Jaguar I-Pace robotaxis
  • Five-seat configurations similar to existing fleet vehicles
  • Potentially higher price points reflecting their premium technology

Tesla’s Competing Vision

Elon Musk has outlined Tesla’s very different approach:

  • Cybercab Concept: A $30,000 two-seater targeting 2026 availability
  • Minimalist Design: No steering wheel and camera-only perception system
  • Aggressive Timeline: Promises of “millions” of autonomous Teslas by late 2025

Critical Differences in Technology and Strategy

Sensor Philosophy

  • Waymo: Relies on comprehensive sensor arrays including lidar, radar and cameras
  • Tesla: Bets entirely on camera-based “Tesla Vision” with no lidar

Business Model Evolution

  • Waymo: Potentially transitioning from B2B to B2C while maintaining commercial operations
  • Tesla: Building on existing consumer sales while adding robotaxi functionality

Current Operational Reality

  • Waymo Advantage: Hundreds of vehicles already operating in multiple cities
  • Tesla’s Challenge: Still awaiting regulatory approval for fully autonomous operations

The Road Ahead for Personal AV Adoption

Key Challenges Both Companies Face

  1. Regulatory Hurdles: Approval processes for consumer-owned autonomous vehicles
  2. Insurance Complexities: Developing coverage models for owner-operated robotaxis
  3. Maintenance Infrastructure: Creating service networks for advanced AV systems
  4. Consumer Acceptance: Overcoming public skepticism about self-driving technology

Market Potential

Industry analysts project:

  • The global autonomous vehicle market could reach $2 trillion by 2030
  • Personal AVs may represent 30-40% of total AV sales by 2035
  • Early adopters likely to be tech enthusiasts and luxury vehicle buyers

Expert Perspectives on the Coming AV Wars

“Waymo’s potential move into consumer sales represents a natural evolution,” says Dr. Sarah Chen, MIT Mobility Initiative researcher. “Their rigorous approach to safety and proven technology gives them an advantage, but Tesla’s existing customer base and manufacturing scale present formidable competition.”

Automotive analyst James Follett notes: “The fundamental difference in sensor strategies will make for an interesting case study in AV development. We’re essentially seeing two completely different technological philosophies competing for the same market.”

What This Means for Consumers

As the personal AV market develops, potential buyers should consider:

  • Safety Records: Compare real-world performance data as it becomes available
  • Total Cost of Ownership: Factor in potential savings from robotaxi income
  • Geographic Availability: Services will likely roll out in select markets first
  • Technology Maturity: Early versions may have operational limitations

The coming years will prove crucial in determining whether Waymo’s methodical, safety-first approach or Tesla’s ambitious, scale-focused strategy will dominate the personal autonomous vehicle market. One thing is certain: the race to put self-driving cars in private garages is heating up.

What started as a smooth court hearing on Friday regarding the sale of Nikola Corporation’s key assets to Lucid Motors took a sharp turn toward controversy — all thanks to a late intervention by a familiar figure from Nikola’s past.

The hearing, conducted via Zoom and overseen by Delaware bankruptcy judge Thomas Horan, had been progressing without a hitch. No formal objections had been filed, and Judge Horan gave his verbal approval for the sale without hesitation. That is, until a new voice broke the calm.

A lawyer, representing ISSO LLC — a firm tied to Trevor Milton, Nikola’s embattled founder — spoke up. His client had “concerns” about the auction process, the attorney said, though he clarified they could be addressed later. He emphasized, however, that he didn’t want his client’s current silence to be used against them in future legal proceedings.

This seemingly minor comment cast a long shadow over what should have been a straightforward conclusion. Trevor Milton, recently spared a prison term by a pardon from former President Donald Trump, appears far from finished with Nikola.

Milton’s Ongoing Influence and Legal Entanglements

Trevor Milton has a complicated history with Nikola. After resigning amid fraud allegations, he faced multiple lawsuits and an arbitration award ordering him to pay $168 million to Nikola — a sum that plays a critical role in the company’s ongoing Chapter 11 bankruptcy.

Before filing for bankruptcy, Nikola agreed to settle a class-action lawsuit from shareholders who had accused Milton of making false and misleading statements. That settlement hinged on distributing any proceeds from the arbitration award to affected shareholders.

Milton’s legal maneuvering during the bankruptcy process has not gone unnoticed. His representatives’ attempts to contest the sale or delay proceedings suggest he may be angling to undermine the company’s efforts to stabilize and move forward — potentially impacting that $168 million award.

What Lucid Motors Is Gaining — and What Nikola Still Holds

Despite the courtroom drama, the sale to Lucid Motors was officially approved. Lucid acquired:

  • Nikola’s Coolidge, Arizona factory
  • The Phoenix headquarters lease
  • Key manufacturing equipment
  • Around 300 Nikola employees who will join Lucid’s workforce

However, Nikola is not completely out of the asset business. It retains its inventory of hydrogen-powered trucks and various other equipment, leaving the door open for additional sales to generate much-needed funds.

Nikola’s Legal Team Pushes Back Against Milton

Nikola’s attorney, Joshua Morris, made it clear during the hearing that Milton’s last-minute objections were not only expected but also unwelcome.

“This is a pattern of behavior that we’ve seen over and over,” Morris said, referencing Milton’s history of disruptive tactics.

Morris argued that Milton’s actions appeared to be an effort to sabotage Nikola’s recovery, speculating that Milton might be trying to force a desperation-driven settlement that would devalue the arbitration award he owes.

“We believe these are baseless assertions. When asked for any evidence or specificity, none was provided,” Morris stated. “We ran the sale process openly and involved all parties.”

Ultimately, the hearing concluded without any formal delays, though the unresolved tension between Milton and his former company leaves open the possibility of future legal battles.

A spokesperson for Milton did not immediately respond to requests for comment.

What This Means for Nikola’s Future

The approval of the asset sale to Lucid Motors is a critical milestone for Nikola as it seeks to navigate bankruptcy proceedings and chart a path forward. However, Trevor Milton’s lingering influence and legal maneuvers could continue to complicate efforts to fully stabilize the company.

As Nikola pushes forward, the focus will likely remain on:

  • Successfully liquidating remaining assets
  • Upholding the shareholder settlement linked to Milton’s arbitration award
  • Minimizing disruption from ongoing legal threats

Lucid Motors, meanwhile, gains valuable infrastructure and talent to bolster its own ambitions in the competitive EV market.

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