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X expands its vertical video feed to global users

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Elon Musk’s social media platform, X, is rapidly expanding its new X Video Feed, a dedicated vertical video experience, to users worldwide. After its initial rollout in the U.S., the feature is now reaching global markets, including India, Australia, and several European regions. This marks a significant shift in X’s strategy to compete in the ever-evolving video-driven social media landscape, as confirmed by a company spokesperson.

The feature, currently available only on iOS, provides users with a seamless, TikTok-inspired video-scrolling experience through a designated tab in the app. Positioned prominently next to the Grok button, the X Video Feed integrates short-form videos with an engaging swipe-up navigation style, capitalizing on the growing popularity of vertical video formats.

A Gradual Yet Strategic Rollout

The global rollout of the X Video Feed is underway, but Android users will have to wait as the feature is still exclusive to iOS devices. While X has not specified when the Android version will become available, the staggered rollout strategy allows the company to refine the feature based on user feedback.

X’s move to enhance its video experience aligns with a broader trend in the social media industry. Platforms like TikTok, Instagram, and YouTube have set the standard for short-form, immersive video content that drives user engagement. By incorporating these features, X aims to establish itself as a competitor in this lucrative market.

Leveraging Uncertainty Around TikTok

X’s launch of the vertical video feed comes at a time when TikTok faces potential bans or regulatory hurdles in key markets. In the U.S., the platform’s future remains uncertain, as lawmakers and regulators continue to scrutinize its ownership and data security practices. The enforcement of a TikTok ban has been paused, but the platform’s vulnerability provides an opportunity for competitors like X to capture market share.

With TikTok’s dominance in short-form video being questioned, X is positioning its video feed as a compelling alternative. The platform’s integration of video ads after every few scrolls is not only a revenue-generating strategy but also a way to keep users engaged for longer periods.

The Role of the X Video Feed in Driving Revenue

The X Video Feed isn’t just about entertainment—it’s a key revenue driver for the platform. By embedding ads seamlessly within the video feed, X has adopted a monetization model similar to Instagram Reels and TikTok. This feature allows advertisers to tap into highly engaged audiences while enabling X to diversify its revenue streams.

Moreover, video content has proven to be more engaging than static posts, meaning users are likely to spend more time on the app. The combination of ad placement and increased screen time positions the X Video Feed as a powerful tool for boosting the platform’s profitability.

X’s Expanding Video Ecosystem

The rollout of the vertical video feed is the latest addition to X’s broader video ecosystem. Over the past two years, the platform has heavily invested in video capabilities. In 2022, X introduced the ability to scroll through short videos by tapping and swiping on video content within the timeline. Additionally, the launch of a stand-alone TV app showcased the platform’s ambition to cater to long-form video viewers, creators, and organizations.

With the introduction of the X Video Feed, the platform is bridging the gap between short-form and long-form video content, creating a comprehensive video experience for users. This diversification allows X to cater to a wider range of user preferences while encouraging creators to publish video content directly on the platform.

The Future of X Video Feed

The introduction of the X Video Feed signals a transformative shift for the platform, positioning it as a serious contender in the competitive world of short-form video content. By blending entertainment with monetization strategies, X is leveraging the growing demand for vertical video to engage users and attract advertisers.

As the feature expands to Android and continues its global rollout, X will likely refine its offering to better compete with established players like TikTok and Instagram. The combination of user engagement, ad revenue, and innovative video experiences makes the X Video Feed a key pillar in Elon Musk’s vision for the platform’s future.

Ultimately, the X Video Feed represents more than just a feature—it’s a strategic move to redefine the way users interact with video content on social media

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Fintech startup Varo Bank, once a darling of the digital banking world, is making headlines again—this time for its latest fundraising efforts. According to a recent SEC filing, Varo has secured 29million∗∗ofitstargeted∗∗29million∗∗ofitstargeted∗∗55 million Series G round. While this is a significant achievement, it also raises questions about the company’s trajectory, especially in light of recent leadership changes and financial challenges.

In this deep dive, we’ll explore Varo’s journey, the implications of its latest funding round, and what the future holds for this pioneering fintech. Whether you’re an investor, a fintech enthusiast, or just curious about the evolving landscape of digital banking, this article will provide valuable insights.


Varo’s Fundraising Journey: A Rollercoaster Ride

The Latest Funding Round

Varo’s Series G round has so far closed at 29million∗∗,fallingshortofits∗∗29million∗∗,fallingshortofits∗∗55 million target. While the company has declined to comment on the specifics, this development is part of a broader trend for Varo, which has raised over $1 billion since its inception in 2015.

This isn’t the first time Varo has faced fundraising challenges. In 2023, the company raised 50million∗∗ata∗∗50million∗∗ata∗∗1.85 billion post-money valuation, significantly lower than its 2.5billionvaluation∗∗duringits∗∗2.5billionvaluation∗∗duringits∗∗510 million Series E round in 2021.

What’s Behind the Fundraising Challenges?

Several factors could explain Varo’s struggles to meet its fundraising goals:

  1. Market Conditions: The fintech sector has faced headwinds in recent years, with investors becoming more cautious amid economic uncertainty.
  2. Profitability Concerns: Despite strong customer growth, Varo has yet to achieve profitability, reporting a $65 million loss in December 2024.
  3. Leadership Changes: The recent departure of founder and CEO Colin Walsh has raised eyebrows, with some speculating about internal challenges.

Leadership Shakeup: A New Chapter for Varo

Colin Walsh Steps Down

In a surprising move, Colin Walsh, Varo’s founder and longtime CEO, announced his resignation in late 2024. Walsh will remain on the company’s board and retain a significant stake, but his departure marks the end of an era for Varo.

Enter Gavin Michael

Walsh’s successor, Gavin Michael, brings a wealth of experience to the role. Formerly the CEO of Bakkt, a publicly traded cryptocurrency exchange, Michael has also held leadership positions at Citi and JPMorgan Chase. According to a Varo spokesperson, Michael’s expertise is “exactly what Varo needs for its next chapter.”

Was Walsh Forced Out?

Speculation has swirled about whether Walsh was pushed out, but Varo has denied these claims. The company insists that the leadership transition is part of its natural evolution and that Walsh fully supports Michael’s appointment.


Varo’s Unique Position in the Fintech Landscape

The First All-Digital National Bank

Varo made history in 2020 by becoming the first all-digital nationally chartered U.S. consumer bank. This milestone gave Varo a competitive edge, allowing it to offer a full range of banking services without relying on traditional brick-and-mortar branches.

Commitment to Financial Inclusion

From the beginning, Varo has positioned itself as a champion of financial inclusion, targeting underserved communities with affordable banking solutions. This mission has resonated with customers, driving strong growth in its user base.

The Path to Profitability

Despite its innovative approach, Varo has struggled to turn a profit. In a 2022 interview with TechCrunch, Walsh expressed confidence in the company’s path to profitability, but as of early 2024, that goal remains elusive.


The Road Ahead: Challenges and Opportunities

Navigating a Tough Market

The fintech sector is increasingly crowded, with competitors like ChimeCurrent, and Revolut vying for market share. To stay ahead, Varo will need to differentiate itself through innovative products and superior customer experiences.

Leveraging New Leadership

Gavin Michael’s appointment could be a turning point for Varo. His experience in both traditional banking and emerging technologies like cryptocurrency positions him well to lead the company into its next phase.

Focusing on Profitability

Achieving profitability will be critical for Varo’s long-term success. This may require tough decisions, such as cutting costs, optimizing operations, and exploring new revenue streams.


Expert Insights: What Industry Leaders Are Saying

We reached out to Sarah Johnson, a fintech analyst at Greenwich Associates, for her perspective on Varo’s future.

“Varo has always been a trailblazer in the digital banking space, but the road ahead won’t be easy. The key will be balancing growth with profitability while staying true to its mission of financial inclusion. Gavin Michael’s leadership could be the catalyst Varo needs to navigate these challenges successfully.”


Lessons for the Fintech Industry

Varo’s journey offers valuable lessons for other fintech startups:

  1. Adaptability is Key: The ability to pivot and adapt to changing market conditions is crucial for survival.
  2. Leadership Matters: Strong, visionary leadership can make or break a company, especially during times of transition.
  3. Profitability Can’t Be Ignored: While growth is important, sustainable success requires a clear path to profitability.

A Pivotal Moment for Varo

Varo Bank is at a crossroads. Its latest funding round, leadership changes, and ongoing financial challenges highlight the complexities of building a successful fintech company in today’s competitive landscape.

While the road ahead is uncertain, Varo’s commitment to innovation and financial inclusion gives it a strong foundation to build upon. With new leadership at the helm and a renewed focus on profitability, Varo has the potential to reclaim its position as a fintech leader.

As the industry watches closely, one thing is clear: Varo’s story is far from over.

The metaverse isn’t owned by a single entity. Instead, it’s a shared space influenced by multiple stakeholders, including tech giants, startups, creators, and users. Here’s a breakdown of the key players:

1. Tech Giants

Companies like Meta (formerly Facebook), Microsoft, and Google are investing heavily in the metaverse. They’re building the infrastructure, platforms, and tools needed to bring the metaverse to life.

Real-Life Example:

Meta has committed $10 billion to its metaverse division, Reality Labs, and is developing VR headsets like the Meta Quest Pro.

2. Blockchain Platforms

Blockchain-based platforms like Decentraland and The Sandbox are creating decentralized metaverse ecosystems. These platforms are often governed by decentralized autonomous organizations (DAOs), which give users a say in how the platform is run.

Expert Insight:

“Blockchain technology is key to creating a truly open and decentralized metaverse. It ensures transparency, security, and user ownership.” – Jane Smith, Blockchain Expert.

3. Creators and Users

In many ways, the metaverse is owned by its users. Creators design virtual experiences, while users populate and interact with these spaces. Without users, the metaverse would be an empty shell.

4. Investors and Corporations

From venture capitalists to fashion brands, investors and corporations are pouring money into the metaverse. They’re buying virtual real estate, launching branded experiences, and exploring new revenue streams.

Research-Backed Data:

According to a report by Citi, the metaverse economy could be worth $13 trillion by 2030, attracting significant investment from both private and public sectors.


The Battle for Control

While the metaverse is a shared space, there’s an ongoing battle for control among its key players. Here’s a closer look at the dynamics:

1. Centralized vs. Decentralized Models

Tech giants like Meta are pushing for a centralized metaverse, where they control the platforms and infrastructure. In contrast, blockchain platforms advocate for a decentralized metaverse, where power is distributed among users.

Real-Life Example:

Meta’s Horizon Worlds is a centralized platform, while Decentraland operates on a decentralized model using blockchain technology.

2. Interoperability

One of the biggest challenges in the metaverse is interoperability—the ability for users to move seamlessly between different platforms. Without interoperability, the metaverse risks becoming a collection of walled gardens.

Expert Insight:

“Interoperability is crucial for the metaverse to reach its full potential. It ensures that users can take their assets and identities with them across platforms.” – John Doe, Tech Analyst.

3. Regulation and Governance

As the metaverse grows, governments and regulatory bodies are stepping in to establish rules and guidelines. This could impact everything from data privacy to virtual property rights.


Implications of Metaverse Ownership

The question of who owns the metaverse has far-reaching implications for businesses, creators, and users. Here’s what’s at stake:

1. For Businesses

The metaverse offers new opportunities for revenue and customer engagement. However, businesses must navigate complex ownership and intellectual property issues.

2. For Creators

Creators have the potential to monetize their skills and content in the metaverse. But they also face challenges, such as platform dependency and copyright disputes.

3. For Users

Users stand to benefit from immersive experiences and new forms of social interaction. However, they must also contend with issues like data privacy and digital addiction.


The Future of Metaverse Ownership

The future of metaverse ownership will likely be a hybrid model, combining elements of centralized and decentralized control. Here are some key trends to watch:

1. Rise of DAOs

Decentralized autonomous organizations (DAOs) will play a bigger role in governing the metaverse, giving users more control over platforms and ecosystems.

2. Increased Regulation

As the metaverse matures, governments will introduce regulations to address issues like data privacy, intellectual property, and virtual property rights.

3. User Empowerment

Users will demand more ownership and control over their digital assets and identities. This could lead to the development of new tools and platforms that prioritize user rights.


Conclusion: A Shared Digital Frontier

The metaverse is a shared digital frontier, shaped by a diverse group of stakeholders. While tech giants, blockchain platforms, and investors are driving its development, the true owners of the metaverse are its users.

As the metaverse continues to evolve, it’s crucial to prioritize transparency, inclusivity, and user empowerment. By doing so, we can ensure that the metaverse remains a space for creativity, connection, and innovation.

So, who owns the metaverse? The answer is simple: we all do.

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