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Meta announces Generative AI Stickers and AI Editing Tools

Meta Announces Generative AI Stickers and AI Editing Tools

At its Meta Connect event today, CEO Mark Zuckerberg announced two new AI-powered features: generative AI stickers and AI editing tools.

Generative AI stickers

Generative AI stickers are a new way to express yourself in Meta’s messaging apps, including WhatsApp, Messenger, Instagram, and Facebook Stories. With generative AI stickers, you can create unique stickers by simply typing in a text prompt. For example, you could type “Hungarian sheep dog driving a 4×4” and Emu, Meta’s new foundational model for image generation, would generate a sticker that matches your prompt.

Generative AI stickers are currently in beta testing and will be available to English-language users over the next month.

AI editing tools

AI editing tools are a new way to edit your photos and videos using AI. With AI editing tools, you can change the style of your photos and videos, remove objects from the background, and even create new images and videos from scratch.

Meta demonstrated two new AI editing tools at Meta Connect: Restyle and Backdrop.

Restyle lets you reimagine the visual styles of an image by typing in prompts like “watercolor” or “collage from magazines and newspapers, torn edges.” Backdrop lets you change the scene or background of your image by using prompts.

AI editing tools will be available soon on Instagram.

Meta’s commitment to responsible AI

Meta has pledged to develop AI responsibly and ethically. The company says that it will indicate the use of AI in its images “to reduce the chances of people mistaking them for human-generated content.” Meta is also experimenting with forms of visible and invisible markers to help people identify AI-generated content.

Meta’s generative AI stickers and AI editing tools are exciting new features that have the potential to revolutionize the way we communicate and express ourselves. With these tools, we can now create unique and personalized content that is tailored to our specific needs and interests.

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Jesse Tinsley, CEO of the workforce management platform Employer.com, has launched one of the year’s most daring acquisition attempts. Teaming up with YouTube icon MrBeast and other prominent figures, Tinsley has submitted an all-cash bid to purchase TikTok, a move that could significantly shape the app’s future amidst ongoing uncertainty.

A Series of Bold Moves by Employer.com

This development is part of a string of high-profile moves by Employer.com under Tinsley’s leadership. Just last month, the company announced plans to acquire Bench, a Canadian accounting startup that unexpectedly shut down during the holiday season. Now, with the TikTok bid, Tinsley aims to make an even greater impact on the tech landscape.

Though the group has not disclosed the exact bid amount, their involvement signals a serious effort to save TikTok, which has faced regulatory hurdles in the United States. Legal backing for the bid includes representation from Brad Bondi, a well-known attorney and brother of former Trump administration figure Pam Bondi.

MrBeast’s Strategic Role in the TikTok Bid

The inclusion of YouTube superstar MrBeast adds a unique dimension to the acquisition attempt. Known for his viral content, philanthropic efforts, and entrepreneurial ventures, MrBeast has built a massive global following. His involvement reflects the growing influence of creators in shaping the future of digital platforms.

MrBeast’s expertise in engaging online audiences could prove invaluable for TikTok. As one of the world’s most-followed social media influencers, his insights could help transform TikTok into an even more dynamic platform, appealing to users and advertisers alike.

The Future of TikTok Remains Uncertain

TikTok has been at the center of controversy due to its parent company ByteDance’s ties to China, raising national security concerns in the United States. The platform briefly went offline last weekend but was restored hours before former President Trump signed an executive order delaying any potential ban for 75 days.

Despite these challenges, TikTok remains one of the most popular social media platforms worldwide. ByteDance has not yet confirmed whether it is seriously considering the offer from Tinsley, MrBeast, and their team. However, other prominent potential buyers, including Elon Musk, Amazon, Oracle, and billionaire Frank McCourt’s syndicate, have also expressed interest in acquiring the app.

Legal and Strategic Backing for the Bid

The legal support for the acquisition team, led by Brad Bondi, demonstrates their commitment to navigating the complex regulatory and legal landscape surrounding TikTok’s operations. The bid also highlights the increasing convergence of business, technology, and influencer power in high-stakes acquisitions.

What TikTok Ownership by MrBeast and Tinsley Could Mean


If this acquisition succeeds, it could bring transformative changes to TikTok’s operations:

Innovative Leadership: MrBeast’s expertise in content creation and online trends could redefine how TikTok engages users and grows its audience.

Regulatory Relief: Transitioning TikTok to U.S.-based ownership may help address government concerns and ensure the platform’s continued availability in the country.

New Opportunities: Employer.com’s workforce management experience could pave the way for TikTok to explore e-commerce, job-related content, and even educational features.

Creators Taking Center Stage

MrBeast’s involvement in this high-profile deal highlights a significant trend: creators are no longer just participants in the digital ecosystem—they are becoming influential players in shaping its future. By leveraging their expertise and massive reach, creators like MrBeast are increasingly driving innovative solutions to business challenges, including high-stakes acquisitions like this one.

A Pivotal Moment for TikTok

The collaborative bid led by Jesse Tinsley and MrBeast TikTok presents a bold vision for the platform’s future. With the stakes higher than ever, this acquisition attempt could secure TikTok’s place in the digital world while redefining how creators influence major business decisions.

As ByteDance weighs its options, this move represents a crucial turning point for TikTok and the broader social media landscape. For users, creators, and advertisers, the outcome of this bid could signal the beginning of a new era for the platform.

TikTok has categorically denied reports suggesting that its U.S. operations might be sold to billionaire Elon Musk.

This statement came in response to a Bloomberg report claiming that Chinese officials were considering selling TikTok’s U.S. business to Musk if their efforts to overturn an impending ban in the Supreme Court failed.

“We can’t be expected to comment on pure fiction,” a TikTok spokesperson told Variety.

TikTok’s Legal Battle Over U.S. Ban

The platform is currently awaiting a Supreme Court ruling on whether the ban violates the First Amendment. On January 10, justices heard arguments, with initial indications suggesting they might uphold the ban. The restriction is set to take effect on January 19.

The ban stems from legislation signed by President Joe Biden in April 2024, allowing the government to block foreign-owned apps viewed as potential threats to national security. TikTok faces a January 19 deadline to divest its U.S. operations or risk removal from app stores across the country. Instead of complying, TikTok has chosen to challenge the law in court.

Reports of Contingency Plans

According to Bloomberg, Chinese officials are reportedly exploring alternative options, including the possibility of selling TikTok’s U.S. branch. One scenario mentioned involves Musk’s company, X (formerly Twitter), taking over TikTok’s U.S. operations in collaboration with ByteDance, the app’s Chinese parent company.

This speculation has drawn attention due to Musk’s perceived alignment with President-elect Donald Trump. Trump recently requested the Supreme Court delay the ban, stating his intention to address the issue diplomatically after taking office.

Broader Context and Implications

The situation highlights the ongoing tension between the U.S. and China over issues such as data security and technological influence. While TikTok has consistently denied accusations of data misuse or ties to the Chinese government, the app has become a flashpoint in broader geopolitical conflicts.

A potential sale to Musk could significantly reshape TikTok’s U.S. operations, aligning them with the vision of an entrepreneur already transforming social media under his leadership. However, TikTok’s outright dismissal of such claims indicates its commitment to maintaining its independence and fighting the ban through legal channels.

As the Supreme Court decision looms, the future of TikTok in the U.S. hangs in the balance, with far-reaching implications for its American user base and the global tech ecosystem.

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