Senser, a Tel Aviv-based AIOps platform, has emerged from stealth and announced a $9.5 million seed round led by Eclipse, with participation by Amdocs and other private investors. Senser uses machine learning to help developers and ops teams more easily get to the root causes of outages and service degradations.
Senser Emerges from Stealth with $9.5M Seed Round
At its core, Senser uses eBPF technology to monitor a company’s infrastructure. eBPF runs inside the Linux kernel and can hence easily see all of the networking and application traffic without any major additional overhead. This makes it ideal for observability, and Senser is using it to provide users with a comprehensive map of their overall infrastructure, including virtual machines in the cloud, on-premises, Kubernetes clusters, and microservices.
Senser’s CEO and co-founder, Amir Krayden, explained that the company’s goal is to go beyond dashboards and give users access to a deeper level of understanding of their infrastructure. “If you take the word observability, which implies something more contextual, can you have cognition about that? That cognition is what interests us: Can we save time by aiding the DevOps team or the site reliability teams with the ability to look at all this data and look for the unknowns that they’re facing?”
Senser’s machine learning capabilities allow it to do just that. The system can automatically identify anomalies and patterns in the data, and provide users with insights into the root causes of problems. This can help to reduce alert fatigue and make it easier for ops teams to resolve issues quickly.
Senser is still in its early stages, but it has the potential to revolutionize the way that companies monitor and manage their infrastructure. The company’s focus on machine learning and explainability is unique, and it could help to make AIOps more accessible to a wider range of organizations.
Here are some additional details about Senser that I found interesting:
Senser was founded by three friends who served together in the Israel Defense Forces and then went on to work at DriveNets, a large, well-funded networking company.
Senser is already hiring for a number of marketing functions, which is unusual for a seed-stage company. This suggests that the company is serious about building a strong brand and getting its message out to the world.
Senser is focused on industrial 4.0 and outdoor mapping applications, which are two areas where reliability is critical. This suggests that the company is targeting markets where its value proposition can be most clearly demonstrated.
Overall, I am impressed with Senser’s vision and approach. I believe that the company has the potential to be a major player in the AIOps space.
Imagine stepping into a vehicle that looks like it belongs in a sci-fi movie—no steering wheel, no traditional front or back, and doors that slide open to reveal a futuristic interior. This isn’t a scene from a Hollywood blockbuster; it’s the reality of Zoox, Amazon’s autonomous vehicle subsidiary, which is quietly revolutionizing the future of transportation.
During this year’s CES, I had the opportunity to experience Zoox’s second-generation robotaxi firsthand. This purpose-built, bidirectional electric vehicle is designed to operate without human intervention, and it’s already being tested on the streets of Las Vegas. But is it ready for prime time? Let’s dive into the details.
What is Zoox?
Zoox is an autonomous vehicle company acquired by Amazon in 2020. Unlike other self-driving car projects that retrofit existing vehicles, Zoox is building its robotaxis from the ground up. The result is a unique, box-shaped vehicle that’s unlike anything on the road today.
Key Features of the Zoox Robotaxi:
Bidirectional Design: The vehicle can move forward or backward without turning around, making it highly maneuverable in urban environments.
No Steering Wheel: Fully autonomous, with no traditional controls.
Touchpad Controls: Passengers interact with the vehicle via tablets mounted inside.
Spacious Interior: Seats face each other, creating a social, subway-like atmosphere.
The Road to Autonomy: Zoox’s Journey
Zoox has been working on its autonomous technology for over a decade. While competitors like Waymo (owned by Alphabet) have already launched public robotaxi services, Zoox has taken a more cautious approach.
Current Status:
Testing Locations: Zoox is testing its vehicles in Las Vegas, San Francisco, Seattle, and soon Austin and Miami.
Limited Access: For now, the service is only available to employees and their families.
Public Launch: Zoox plans to open its robotaxi service to the public in Las Vegas by 2025, though details about waitlists and availability remain unclear.
Inside the Zoox Robotaxi: A Firsthand Experience
Stepping into the Zoox robotaxi feels like entering a futuristic pod. The interior is minimalist yet functional, with firm, easy-to-clean seats and custom airbags for safety. Here’s what stood out during my ride:
1. Comfort and Space
The vehicle’s low floor and sliding doors make it easy to enter and exit. The seats face each other, creating a communal atmosphere, though sitting backward might not be ideal for those prone to motion sickness.
2. Controls and Features
Passengers interact with the vehicle via tablets mounted near the doors. These controls allow you to adjust the temperature, request a stop, or check the ride duration. While functional, the interface feels basic compared to the sleek designs of modern car infotainment systems.
3. The Ride Experience
The 30-minute test loop took us through local streets near the Las Vegas Strip. The vehicle handled construction zones, pedestrians, and traffic lights with ease, though its decision-making felt cautious and slightly robotic.
Highlights:
Construction Zone Navigation: The robotaxi successfully navigated a lane closure, though it took longer than a human driver might.
Pedestrian Interaction: It waited patiently for a pedestrian to cross, demonstrating its ability to handle real-world scenarios.
Challenges:
Jerky Braking: The vehicle occasionally braked abruptly, which could be unsettling for passengers.
Rough Ride: The low-slung design and minimal suspension made potholes and rough roads feel more pronounced.
How Zoox Compares to Competitors
Zoox is entering a crowded field, with players like Waymo, Cruise, and Tesla vying for dominance in the autonomous vehicle space. Here’s how it stacks up:
1. Waymo
Advantage: Waymo has a head start, with public robotaxi services already operating in Phoenix and San Francisco.
Challenge: Waymo uses retrofitted vehicles, which lack the custom design of Zoox’s purpose-built robotaxis.
2. Cruise
Advantage: Cruise has made significant strides in autonomous technology but faced setbacks, including accidents and regulatory scrutiny.
Challenge: Cruise recently paused its operations to address safety concerns, highlighting the difficulties of scaling autonomous services.
3. Tesla
Advantage: Tesla’s Autopilot and Full Self-Driving (FSD) features are widely used, though they still require human supervision.
Challenge: Tesla’s approach to autonomy has been criticized for prioritizing speed over safety.
The Challenges Ahead for Zoox
While Zoox’s technology is impressive, several hurdles remain before it can achieve widespread adoption:
1. Regulatory Approval
Autonomous vehicles must meet stringent safety standards, and Zoox’s self-certification process has raised questions among regulators.
2. Public Trust
Convincing passengers to trust a fully autonomous vehicle will require flawless performance and transparent communication.
3. Scalability
Building and deploying a fleet of custom vehicles is expensive and labor-intensive. Zoox will need to prove that its business model is sustainable in the long term.
Why Zoox Matters
Despite the challenges, Zoox represents a bold vision for the future of transportation. Its purpose-built design and focus on safety set it apart from competitors, and its backing by Amazon provides the resources needed to scale its operations.
As Zoox cofounder and CTO Jesse Levinson put it: “This experience that we’re having in this vehicle, there’s nothing like it now. You can’t get that in a retrofitted car. We think we’re onto something.”
The Future of Mobility is Here
Zoox’s robotaxi is more than just a vehicle—it’s a glimpse into a future where transportation is safer, more efficient, and more accessible. While the road to full autonomy is fraught with challenges, Zoox’s innovative approach and steady progress suggest that the future is closer than we think.
So, the next time you’re stuck in traffic, imagine a world where your commute is handled by a sleek, autonomous pod. Thanks to Zoox, that future might be just around the corner.
Apple, a company synonymous with innovation, is once again pushing the boundaries of technology—this time in the field of robotics. According to renowned Apple analyst Ming-Chi Kuo, the tech giant is exploring both humanoid and non-humanoid robotic form factors, signaling its entry into a rapidly evolving industry. This development follows the release of a research paper by Apple that delves into human interactions with “non-anthropomorphic” robots, including a Pixar-style lamp.
While Apple’s foray into robotics is still in its early stages, the implications are profound. Could Apple’s robotics projects revolutionize the smart home ecosystem? What challenges does the company face in this competitive and complex field? In this article, we’ll explore Apple’s robotics ambitions, the potential applications of its technology, and what this means for the future of smart homes.
Apple’s Robotics Research: A Glimpse into the Future
Apple’s research paper focuses on non-anthropomorphic robots, which are robots that don’t resemble humans. Instead, they take inspiration from other forms, such as the Pixar lamp featured in the study. This approach highlights Apple’s interest in creating robots that are functional, intuitive, and capable of building meaningful interactions with users.
Key Insights from Apple’s Research:
User Perception: Apple is prioritizing how users perceive and interact with robots, rather than focusing solely on their physical appearance.
Core Technologies: Sensing hardware and software are at the heart of Apple’s robotics development, enabling robots to understand and respond to their environment.
Proof-of-Concept: The research is still in its early stages, with Kuo describing it as “early proof-of-concept.”
Humanoid vs. Non-Humanoid Robots: What’s the Difference? The robotics industry is divided on whether humanoid or non-humanoid designs are more effective. Here’s a breakdown of the two approaches:
Humanoid Robots Definition: Robots designed to resemble humans, with two arms, two legs, and a face.
Applications: Household chores, caregiving, and customer service.
Challenges: High development costs, technical complexity, and user acceptance.
Non-Humanoid Robots
Definition: Robots that take inspiration from non-human forms, such as animals, objects, or abstract designs.
Applications: Smart home assistants, educational tools, and industrial automation.
Advantages: Often simpler to design, more cost-effective, and less intimidating to users.
Apple’s research suggests a preference for non-humanoid designs, at least in the initial stages. However, the company is reportedly exploring both form factors, indicating a flexible and experimental approach.
The Road to Mass Production: Challenges and Timelines According to Ming-Chi Kuo, Apple’s robotics project is still in the early research phase, with mass production unlikely before 2028. This timeline reflects the complexity of robotics development and Apple’s cautious approach to entering new markets.
Market Acceptance: Convincing consumers to adopt home robots is a major hurdle, especially given the high costs associated with early-stage products.
Competition: Apple faces stiff competition from established robotics companies and startups, many of which are already producing industrial and consumer robots.
Potential Applications of Apple’s Robotics Technology
While Apple’s exact plans remain under wraps, Kuo suggests that the company’s robotics efforts are part of a broader “future smart home ecosystem.” Here are some potential applications:
Smart Home Assistants Imagine a robot that not only controls your smart home devices but also interacts with you in a natural and intuitive way. Apple’s focus on user perception and interaction could lead to a robot that feels like a true assistant rather than a machine.
Educational Tools Non-humanoid robots could serve as interactive learning tools for children, helping with everything from homework to creative play.
Industrial Automation While Apple’s initial focus appears to be on consumer robots, its technology could eventually be applied to industrial settings, such as manufacturing and logistics.
Lessons from Apple’s Past Projects
Apple’s robotics ambitions come on the heels of several high-profile projects, including the Apple Car and Vision Pro. While the Apple Car was ultimately abandoned, and the Vision Pro faced a lukewarm reception, these efforts provide valuable lessons for the company’s robotics venture:
Cautious Approach: Apple is likely to take its time with robotics, ensuring that the technology is mature and market-ready before launch.
Focus on User Experience: As with its other products, Apple will prioritize user experience, making its robots intuitive and easy to use.
Integration with Ecosystem: Apple’s robots are expected to seamlessly integrate with its existing ecosystem of devices and services.
The Competitive Landscape: Who Else is in the Game? Apple isn’t alone in its pursuit of robotics. Companies like 1X, Figure, and Apptronik are already developing humanoid robots for industrial and consumer applications. However, these companies face significant challenges, including high costs and technical hurdles.
What’s Next for Apple Robotics?
While Apple’s robotics project is still in its infancy, the company’s track record of popularizing existing product categories—such as smartphones and smartwatches—suggests that it could have a significant impact on the industry. However, success is far from guaranteed, and Apple will need to navigate numerous challenges along the way.
For now, we can expect more leaks, speculation, and research papers as Apple continues to explore the possibilities of robotics. Whether it’s a humanoid robot folding laundry or a Pixar-style lamp assisting with household tasks, one thing is clear: Apple is serious about robotics, and the future of smart homes could look very different as a result.
