Chinese AI company DeepSeek has encountered a major obstacle as its app has been removed from Apple’s App Store and Google’s Play Store in Italy. This action follows an inquiry by Italian regulators into how the company manages user data. The sudden disappearance of the app comes as it gains widespread popularity, ranking as the most downloaded app in several countries, including the United States.
Italian Authorities Scrutinize DeepSeek’s Data Policies
Italian regulators launched an investigation after a complaint by consumer advocacy group Euroconsumers, demanding transparency about DeepSeek’s data handling practices. Authorities have given the company 20 days to provide detailed information regarding its data protection policies.
A key concern is that DeepSeek’s privacy policy specifies that user data is stored on servers in China. This has sparked fears regarding data security, regulatory compliance, and possible foreign access. According to the company’s policy:
“Where we transfer any personal information out of the country where you live, including for one or more of the purposes as set out in this Policy, we will do so in accordance with the requirements of applicable data protection laws.”
Given the strict European Union (EU) data privacy laws, such as the General Data Protection Regulation (GDPR), these assurances have not been enough to satisfy regulators.
Broader Implications for AI and Data Regulation in Europe
While Italy’s data protection authority (DPA) is the first to take formal action against DeepSeek, other European regulators are closely observing the situation. Although they have not specifically mentioned DeepSeek, several authorities have emphasized that AI-powered services must comply with EU data privacy and AI governance standards.
This scrutiny reflects growing concerns over how AI firms collect, store, and process personal data. As the EU moves toward stricter AI regulations, this case may set an important precedent for how AI applications are regulated and monitored in Europe.
What Lies Ahead for DeepSeek in Europe?
With Italy spearheading the probe into DeepSeek’s data practices, it remains uncertain whether other European nations will impose similar restrictions. The company’s response within the 20-day deadline will be crucial in determining its future in Italy and the broader EU market.
For businesses and users relying on AI-powered applications, this case highlights the increasing emphasis on data transparency and legal compliance. As AI continues to advance, companies in this sector must prioritize adherence to local regulations to maintain market presence in tightly regulated regions like Europe.
At present, DeepSeek’s app remains unavailable in Italy, leaving users uncertain about its return. The upcoming weeks will be critical in shaping the company’s trajectory in the European digital landscape.
