ENSEMBLE STUDIOS, the creators of the Age of Empires series, were hesitant to make a console RTS game when they were first approached by Microsoft. However, after being given an ultimatum by Microsoft, they agreed to develop a Halo-themed RTS game for the Xbox. Halo Wars was a commercial success, selling 1 million copies in under a month.
In recent years, console strategy gaming has become increasingly popular. This is due to a number of factors, including the homogenization of the medium, the improved performance of consoles, and the changing interests of developers.
The line between consoles and PC gaming is becoming increasingly blurred. Publishers are increasingly porting their games to multiple platforms, and the launch of the Steam Deck has allowed players to access the world’s biggest PC storefront through a console-style device.
Consoles are now better equipped to handle strategy games. The improved hardware of modern consoles allows developers to bring their games across platforms without sacrificing performance or trimming down the experience.
Developers are now more willing to embrace gamepads for strategy games. This is due to a number of factors, including the maturity of the language of controller use and the changing interests of developers. Strategy developers of the past often saw complexity as a badge of honor, but today’s developers are more focused on creating games that are accessible to a wider range of players.
Overall, the console strategy gaming genre is thriving now because of a number of factors, including the homogenization of the medium, the improved performance of consoles, and the changing interests of developers.
In the high-stakes world of Shark Tank, entrepreneurs often believe that showcasing massive sales and rapid growth is the key to winning over the sharks. However, the journey of Coldest, a Florida-based brand known for its premium insulated water bottles and cold-temperature products, proves that even impressive numbers aren’t always enough to secure a deal. This is the story of how twin brothers Joe and Dave Ahmad built a thriving business, faced tough scrutiny on Shark Tank, and emerged stronger by staying true to their vision.
The Birth of Coldest: From Engineering Careers to Entrepreneurial Dreams
Coldest was founded in 2015 by twin brothers Joe and Dave Ahmad. While both had successful careers in engineering, they shared a dream of building a business that could make a mark in a competitive market. The idea for Coldest was born when Dave noticed a flaw in his brother’s water bottle and decided to create a better version. Joe joined as the marketing director, and together, they launched a brand that would soon disrupt the insulated drinkware industry.
By 2017, Coldest had already generated nearly 1millioninrevenue.Thebrandexpandeditsproductlinetoincludeinnovativeitemslikepillows,dogbeds,andothercold−temperatureaccessories.By2022,Coldest’srevenueskyrocketedto1millioninrevenue.Thebrandexpandeditsproductlinetoincludeinnovativeitemslikepillows,dogbeds,andothercold−temperatureaccessories.By2022,Coldest’srevenueskyrocketedto15.1 million, with projections to hit $22 million by the end of 2023. Despite these staggering numbers, the company faced challenges that would ultimately shape its future.
Coldest on Shark Tank: A High-Stakes Pitch
In Season 15, Episode 15 of Shark Tank, Coldest made its debut alongside other innovative products like the Psyonic Bionic Hand. The Ahmad brothers brought their A-game, showcasing their charisma and even using smoke machines to blast cold air during their presentation. They sought a 600,000investmentfora2600,000investmentfora230 million.
The sharks were initially impressed by Coldest’s explosive growth, but cracks began to show during the discussion. Despite generating millions in revenue, the company was not as profitable as expected. In 2022, Coldest reported a 400,000lossduetoheavyreinvestmentinmarketingandproductexpansion.Additionally,thecompanyhad400,000lossduetoheavyreinvestmentinmarketingandproductexpansion.Additionally,thecompanyhad2.5 million worth of inventory, which raised concerns about overextension.
While most sharks bowed out, citing the company’s risky growth strategy, Kevin O’Leary (Mr. Wonderful) made an offer. He proposed 600,000fora7600,000fora72.25 royalty fee until he recouped $3 million. However, the Ahmad brothers declined the deal, believing that the royalty structure would hinder the brand’s long-term growth.
Coldest After Shark Tank: Lessons Learned and Strategic Shifts
Rejecting Kevin O’Leary’s offer might have seemed like a risky move, but the Ahmad brothers stood by their decision. On their website, they explained that a royalty deal would have been a “quick fix” solution, potentially harming the brand’s future. Instead, they chose to focus on sustainable growth and profitability.
The Shark Tank appearance brought significant attention to Coldest. During the episode’s airing on February 23, 2024, over 8,000 live shoppers visited the company’s website. Taking the sharks’ feedback to heart, Coldest streamlined its operations by reducing its product categories and focusing on its core offering: premium insulated water bottles. The company also held a 30% closeout sale on non-core items like bedding, dog beds, and ice packs to clear slow-moving inventory.
In late 2023, Coldest relocated to a larger warehouse facility in Fort Myers, Florida, and even opened its first retail store in Naples. These strategic moves helped the company achieve greater profitability and operational efficiency.
Is Coldest Still in Business?
Yes, Coldest is still thriving. The brand continues to focus on its flagship water bottles, which are available in a wide range of colors, patterns, and styles. Prices range from 19.99to19.99to55.99, with most products falling in the 30−30−40 range. Coldest’s bottles consistently receive near-perfect ratings on Amazon, with thousands of satisfied customers praising their durability and performance.
The company also offers an app, available on iOS and Google Play, where customers can access exclusive discounts and product updates. While the 30% closeout sale on non-core items is still ongoing, Coldest remains committed to delivering high-quality products that align with its brand identity.
What’s Next for Coldest?
Coldest has big plans for the future. While the brand is scaling back on product expansion, it’s not slowing down when it comes to innovation. One of the most ambitious projects in the works is Coldest World, a theme park designed to immerse visitors in the brand’s icy, adventurous ethos. Set to open by 2030, the park will feature an icy theme and interactive experiences that showcase Coldest’s products in a unique and engaging way.
In addition to the theme park, Coldest is exploring new retail opportunities and expanding its presence in the insulated drinkware market. The Ahmad brothers’ ability to adapt and evolve their strategy demonstrates their commitment to long-term success.
Why Coldest Stands Out in a Crowded Market
Coldest’s journey is a testament to the power of resilience, strategic thinking, and staying true to your vision. While the Shark Tank experience highlighted some operational challenges, it also provided valuable insights that helped the company grow stronger. By focusing on its core products, streamlining operations, and planning innovative projects like Coldest World, the brand is poised to remain a leader in the insulated drinkware industry.
For consumers, Coldest offers more than just a water bottle—it’s a lifestyle brand that prioritizes quality, innovation, and adventure. Whether you’re an outdoor enthusiast, a fitness fanatic, or simply someone who appreciates a well-designed product, Coldest has something to offer.
Final Thoughts
Coldest’s story is a reminder that success isn’t just about numbers—it’s about vision, adaptability, and the willingness to learn from challenges. By staying true to their mission and making strategic decisions, Joe and Dave Ahmad have built a brand that continues to thrive in a competitive market. As Coldest looks to the future, one thing is clear: this brand is far from cooling down.
Explore Coldest’s premium products today and join the movement that’s redefining the way we stay hydrated. Whether you’re sipping from their iconic water bottles or dreaming of a visit to Coldest World, this brand is all about embracing the coldest, boldest, and most adventurous version of life.
When you think of Apple, what comes to mind? Sleek iPhones, cutting-edge MacBooks, or perhaps the iconic Apple logo? But there’s another masterpiece that embodies Apple’s philosophy of innovation, design, and sustainability: Apple Park.
Located in Cupertino, California, Apple Park is more than just a corporate headquarters—it’s a testament to the company’s commitment to excellence. From its futuristic ring-shaped design to its eco-friendly features, Apple Park is a marvel of modern architecture and engineering.
In this article, we’ll take a deep dive into the genius design of Apple Park, exploring its history, architecture, sustainability features, and the vision behind this extraordinary project.
The Vision: Steve Jobs’ Dream Campus
Apple Park wasn’t just designed to be a workplace; it was envisioned as a space that would inspire creativity, collaboration, and innovation.
Steve Jobs’ Role
The idea for Apple Park came from none other than Steve Jobs, Apple’s co-founder and visionary leader. Jobs wanted a campus that reflected Apple’s values—simplicity, elegance, and attention to detail. He was deeply involved in the project, even collaborating with renowned architects to bring his vision to life.
A Tribute to Innovation
Jobs saw Apple Park as more than just a building; it was a tribute to the company’s legacy of innovation. He wanted a space that would foster creativity and serve as a hub for future breakthroughs.
The Architecture: A Ring of Inspiration
At the heart of Apple Park is its iconic ring-shaped design, often compared to a spaceship. But this isn’t just a whimsical choice—it’s a carefully thought-out design that serves both aesthetic and functional purposes.
The Main Building: The Ring
The main building, known as the Ring, spans 2.8 million square feet and is one of the largest office buildings in the world. Its circular shape promotes collaboration by minimizing the distance between teams, while its glass walls provide stunning views of the surrounding landscape.
The Design Team
Apple Park was designed by the architectural firm Foster + Partners, led by Norman Foster. The team worked closely with Apple to create a building that embodied the company’s design principles.
Materials and Construction
The Ring is constructed with some of the finest materials, including curved glass panels and custom-made concrete. The attention to detail is evident in every aspect of the building, from the seamless joints to the precisely engineered doors.
Sustainability: A Green Oasis
Apple Park isn’t just beautiful—it’s also one of the most sustainable buildings in the world.
Renewable Energy
The campus is powered by 100% renewable energy, thanks to a massive solar panel installation on the roof of the Ring. In fact, Apple Park is one of the largest on-site solar energy installations in the world.
Natural Ventilation
The building is designed to take advantage of natural ventilation, reducing the need for air conditioning. The curved shape of the Ring allows for optimal airflow, creating a comfortable environment for employees.
Green Spaces
Apple Park is surrounded by 9,000 trees, including fruit orchards, meadows, and a central courtyard. These green spaces not only enhance the beauty of the campus but also promote biodiversity and improve air quality.
The Steve Jobs Theater: A Tribute to a Legend
One of the most striking features of Apple Park is the Steve Jobs Theater, a 1,000-seat auditorium located on a hill overlooking the campus.
Design and Construction
The theater is a masterpiece of minimalist design, with a glass cylinder entrance and a carbon-fiber roof. Its underground auditorium is equipped with state-of-the-art technology, making it the perfect venue for product launches and events.
A Fitting Tribute
The theater is named in honor of Steve Jobs, whose vision and leadership shaped Apple’s success. It serves as a reminder of his legacy and the values he instilled in the company.
The Details: Where Form Meets Function
What sets Apple Park apart is its meticulous attention to detail. Every aspect of the campus has been carefully designed to enhance the user experience.
The Doors
Even the doors at Apple Park are a work of art. Designed to be seamless and flush with the walls, they are a testament to Apple’s commitment to perfection.
The Cafeteria
The cafeteria, one of the largest in the world, features a 595,000-square-foot canopy made of carbon fiber and glass. It’s not just a place to eat—it’s a space for employees to connect and collaborate.
The Fitness Center
Apple Park includes a state-of-the-art fitness center, complete with a yoga studio, gym, and running track. It’s a reflection of Apple’s focus on employee well-being.
The Impact: A Model for the Future
Apple Park isn’t just a corporate headquarters—it’s a model for sustainable, innovative, and human-centered design.
Inspiring Other Companies
Apple Park has set a new standard for corporate campuses, inspiring other companies to rethink their approach to workplace design.
A Hub for Innovation
The campus is more than just a building; it’s a hub for innovation. By bringing employees together in a space designed for collaboration, Apple Park fosters creativity and drives progress.
A Commitment to Sustainability
Apple Park demonstrates that sustainability and innovation can go hand in hand. It’s a powerful example of how companies can reduce their environmental impact while creating beautiful, functional spaces.
A Masterpiece of Design and Vision
Apple Park is more than just a building—it’s a reflection of Apple’s values, vision, and commitment to excellence. From its iconic ring-shaped design to its sustainable features, every aspect of the campus has been carefully crafted to inspire and innovate.
As we look to the future, Apple Park serves as a reminder of what’s possible when creativity, technology, and sustainability come together. It’s not just a workplace; it’s a masterpiece.
