Twitter undergoes significant rebranding, and introduces a new logo with an “X” symbol, as part of Elon Musk’s vision for a transformative “super app” platform.
In a recent move to revamp its identity, Twitter has unveiled a fresh logo, abandoning its iconic blue bird for a sleek “X” design against a black background. Twitter’s owner, Elon Musk, and CEO, Linda Yaccarino, proudly introduced the new logo to the world, signaling the platform’s evolving direction.
Yaccarino expressed her enthusiasm for the change, tweeting, “X is here! Let’s do this,” and shared an image of the logo projected onto the company’s San Francisco offices. This logo change marks another shift since Musk acquired the social media giant for a staggering $44 billion last year.
In a series of posts on his Twitter account, Musk indicated his intention to make the change globally, with the transition scheduled for the following Monday. His ambitious plans included bidding farewell to the Twitter brand and gradually departing from the bird imagery altogether.
Although the decision to embrace the new logo was met with enthusiasm from some quarters, the hashtag “#GoodbyeTwitter” trended as users expressed their criticisms of the change.
Under Musk’s transformative leadership, Twitter has undergone a series of major alterations. The company’s business name has evolved into X Corp, reflecting Musk’s vision of developing a versatile “super app” similar to China’s WeChat. Musk sees the acquisition of Twitter as a crucial step in realizing his ambition for X, an “everything app.”
Twitter, which boasts approximately 200 million daily active users, has faced challenges during Musk’s tenure. Technical failures have been a recurrent issue, and significant layoffs occurred after the acquisition. Additionally, the platform introduced charges for services that were previously free, modified content moderation practices, and allowed the return of previously banned right-wing accounts, leading to disillusionment among some users and advertisers.
Musk acknowledged that Twitter’s advertising revenue has been significantly impacted, having dropped by approximately half since he assumed control in October. The entrepreneur’s company, Space Exploration Technologies Corp (SpaceX), is widely recognized as SpaceX, and he previously founded X.com, now known as PayPal.
Despite Twitter’s rebranding efforts, Meta, Facebook’s parent company, launched its text-based platform called Threads. While it garnered an estimated 150 million users, the amount of time spent on the new platform has declined significantly since its launch, according to data from market analysis firm Sensor Tower.
The rebranding initiative showcases Musk’s determination to reshape Twitter into a more robust and influential platform, as he endeavors to make a mark on the social media landscape.