Over the past few years, Apple has maintained a consistent pricing structure for its higher-end iPhone models, such as the iPhone Pro priced at $999 and the iPhone Pro Max at $1,099. This approach has allowed these premium iPhones to remain competitive in the market without being overly expensive for regular users.
Even during the challenging times of the COVID-19 pandemic, Apple stuck to these pricing levels, despite facing shortages of smartphone parts worldwide. However, as the release of the iPhone 15 line approaches, there are indications that this pricing strategy might change.
According to a recent report from Bloomberg, Apple is reportedly considering increasing the price of both the iPhone 15 Pro and iPhone 15 Pro Max when they hit the market in the upcoming fall. The rationale behind this move is said to be the recent decline in overall smartphone market revenue. By raising the average cost of its smartphones, Apple aims to maintain its financial stability and potentially boost revenue if the market rebounds.
Additionally, Apple’s plan to produce around 85 million units for the initial iPhone 15 rollout aligns with this pricing adjustment strategy. Rather than increasing the number of devices at the same price, the company might be looking to maintain production levels while charging a higher price for each unit.
Deutsche Bank analyst Sidney Ho supports this approach, as data suggests that purchases of low-to-mid-range smartphone models have been declining in recent years. Sales of premium-quality smartphones have remained steady. This shows that focusing on the high-end market could be a viable path for Apple to enhance its bottom line.
“While global smartphone demand recovery is below expectations, the premium market (and thus Apple) is less affected,” noted Sidney Ho in an investor note got by CNBC.
Although the specific new features of the iPhone 15 Pro and Pro Max remain undisclosed, Apple might need to introduce significant advancements to justify a higher price point for these models. Buyers would likely expect innovative innovations to accompany the increased cost.
One change that might be in store for the iPhone 15 line is the adoption of USB-C-based charging, replacing Apple’s proprietary Lightning connectors. This change stems from new product requirements set forth by the European Union last year. The intention behind these requirements was to establish a uniform smartphone charging standard, simplifying matters for users and reducing electronic waste.
As the iPhone 15’s release draws near, tech enthusiasts eagerly await Apple’s official announcements regarding the new device’s features and pricing. With Apple’s reputation for innovation, the market remains curious to see how the company plans to further elevate its flagship smartphones and maintain its competitive edge in the ever-evolving smartphone landscape.
Some iPhone 16 and iPhone 16 Pro users are reporting issues with unexplained battery drain, as noted in discussions on Reddit, Apple Support Communities, and MacRumors forums. While many complaints center on the iPhone 16, similar problems have been observed in older iPhones running iOS 18.
Battery Drain Concerns on iPhone 16 Models
The MacRumors forum has a long-running thread on iOS 18 battery life issues that began during the beta testing phase. However, after iOS 18 was officially released and the iPhone 16 series launched, a new wave of users has expressed frustration over excessive battery drain.
Many iPhone 16 users have noticed significant power loss, even when their devices are idle. One MacRumors user said:
“I have the iPhone 16 Pro, and the battery drops to 60% from 100% by midday, with minimal use. It definitely needs to be fixed—I should have kept my 15 Pro!”
A similar complaint came from a 16 Pro Max user:
“I upgraded from the 15 Pro Max to the 16 Pro Max, hoping for better battery life. Unfortunately, I’m only getting 50-60% of the battery life compared to my year-old 15 Pro Max, even with all settings optimized for battery efficiency.”
Standby Mode Problems
For many users, the battery drain seems to occur primarily in standby mode when the phone is not in use. One user found that disabling features like the Always On Display (AOD) and ProMotion (which adjusts the refresh rate to 120Hz) helped reduce some of the background activity but didn’t fully fix the issue. They shared:
“Despite turning off AOD and ProMotion, my phone still drained from 70% to 59% in just over four hours. Clearly, something is wrong on Apple’s end.”
Other users have noticed rapid battery loss within minutes of unplugging their phone, even with minimal activity.
Comparing iPhone 16 with Older Models
Some users have compared their iPhone 16 Pro to older models like the iPhone 14 Pro. In one case, a Reddit user claimed that, with the same usage, the iPhone 16 Pro dropped to 58% battery in 36 hours, while the iPhone 14 Pro remained at 85%.
Many affected users have tried various troubleshooting steps, such as disabling background refresh, turning off the Always On display, or even resetting their phones. While some have seen slight improvements, others continue to experience severe battery drain.
Possible Solutions and Updates
Some users have noticed slight improvements after updating to iOS 18.0.1 or testing the iOS 18.1 beta. However, the battery issues persist for many, suggesting there may be an underlying bug in iOS 18 that needs further attention from Apple.
Until Apple releases a more comprehensive fix, iPhone 16 users will have to cope with these battery drain problems and hope for a solution in future software updates.
There are numerous ways to personalize your iPhone, whether it’s by adding widgets to your lock screen, assigning custom ringtones for different contacts, or using unique icons on your home screen. But the easiest and quickest way to give your phone a fresh appearance is by changing your wallpaper. While the iPhone comes with a good variety of default wallpapers—some of which change color based on the time of day—you have even more options to explore. Best wallpaper apps
You can use any photo from your gallery as your wallpaper. However, while some people take beautiful photos themselves, many of us prefer to look for wallpapers elsewhere. You might use Pinterest or find images on Google, but these pictures often aren’t optimized for your phone’s resolution, leading to blurry or cropped results.
This is where third-party apps come in handy. The App Store offers a variety of wallpaper apps designed specifically for high-quality images that fit your iPhone. Below is a list of five great wallpaper apps for iPhone, each with unique features to enhance your phone’s look.
Unsplash
With a library of over six million photos, Unsplash is a top destination for high-resolution images perfect for wallpapers. The app’s simple interface makes it easy to find what you’re looking for without hassle. You can search by category or browse the “Discover” feed, which highlights trending images. If you want to know more about an image, you can tap the info icon to see details like camera type and image resolution.
Though you don’t need an account to use Unsplash, creating one allows you to make collections, sync them across devices, and share them with others. The platform also has user-curated collections, including ones specifically for iPhone wallpapers.
While not all images will match your iPhone’s screen ratio, you can easily crop high-quality images to fit. Unsplash also lets you upload your own photos, which others can download. Despite its extensive selection, the app is free and doesn’t have any intrusive ads, making it a great option for finding premium wallpapers.
Wallcraft
Another excellent option is Wallcraft, which has earned a solid 4.6-star rating on the App Store. This app offers wallpapers in various categories, such as abstract, anime, cars, and space. These are easily accessible from the menu, allowing for simple navigation.
Like Unsplash, Wallcraft allows you to create an account to upload your images and access your downloaded wallpapers. The app also provides live wallpapers for iPhone 6s and newer, which animate briefly when you wake your phone’s screen.
To access premium wallpapers—such as live, double, and exclusive options—Wallcraft offers a subscription for $4.99 per year or a one-time purchase of $12.99, both of which remove ads. Alternatively, you can watch ads to earn credits to unlock specific wallpapers. Even without the premium subscription, Wallcraft’s extensive library makes it a strong choice for wallpaper fans.
Zedge
Zedge is a well-known app for phone customization, offering not only wallpapers but also ringtones and notification sounds. It maintains a 4.4-star rating on the App Store and allows users to search for wallpapers by category or color. This feature makes it easy to find images that match your phone’s theme.
Zedge also features a home screen widget, so you can change your wallpaper frequently without opening the app. Plus, Zedge offers Apple Watch faces and has an AI tool that lets users generate custom wallpapers.
While Zedge charges $4.99 per month for its subscription, users can opt for a lifetime premium option for $19.99. This price includes access to a variety of features beyond wallpapers. However, you can still use Zedge for free without ever needing to upgrade, making it a popular choice for many users.
Vellum Wallpapers
Vellum stands out with its minimalist design and unique interface. Instead of a profile or navigation menu, Vellum organizes wallpapers into curated collections, making it easy to browse through them quickly.
When you select a wallpaper, the app gives you a preview of how it will look on both your lock screen and home screen, so you can see how it will interact with other elements like widgets and app icons. Vellum also offers a blur tool, allowing you to soften the background while still seeing your apps clearly.
Vellum’s premium version costs $2.99, which removes ads. However, all wallpaper collections are available for free, making the app a great choice for discovering beautiful, unique wallpapers.
Backdrops
Lastly, Backdrops is a favorite for many and offers an excellent user experience. It has a regularly updated “Explore” section, showcasing high-quality wallpapers handpicked by the developers. The app also features a “Community” tab where you can find more user-generated content.
Backdrops doesn’t require an account, but logging in allows you to favorite wallpapers and organize them in one place. The app’s clean interface and curated selection make it easy to find the perfect wallpaper that suits your iPhone’s aspect ratio.
For $3.99, you can remove ads and unlock the Pro collection. The free version, however, offers a wide variety of wallpapers that should be enough to refresh your phone’s look.
Choosing the Right Wallpaper App
These five apps were chosen based on their popularity, user reviews, and firsthand testing. Whether you want an extensive library like Unsplash or a carefully curated collection like Vellum, each app provides high-quality wallpapers for iPhone users.
While some apps, like Wallcraft and Zedge, rely on ads, they also offer large collections for free. Meanwhile, apps like Vellum and Backdrops offer a more streamlined experience with well-designed wallpapers that perfectly fit your iPhone. Whatever your preference, these apps will help you give your iPhone a fresh, new look.
