Lucid, the electric vehicle manufacturer, has once again made changes to the pricing of its popular Air electric sedan, making it even more attractive to potential buyers. Notably, two of its trims have now been brought under the $100,000 mark, signaling the company’s commitment to increasing accessibility and competitiveness in the electric car market.
The entry-level Air Pure model has received a price reduction, now starting at $82,400, down from its previous sticker price of $83,975 and an initial ask of $87,400. Meanwhile, the mid-tier Air Touring trim gets the most significant price cut, starting at $95,000 or with a tempting $1,149 monthly payment plan spanning across three years, down from its original price of $107,400.
The flagship variant, the Grand Touring, is now offered at $125,600, which is noticeably lower than its previous price of around $138,000 in the US. Lucid has prominently displayed the updated pricing as a banner update on its official website, highlighting its efforts to stay competitive in a rapidly evolving market.
This isn’t the first time Lucid has offered financial incentives to boost sales. Back in February 2023, the company introduced a direct credit benefit of $7,500 on select Air Touring and Air Grand Touring configurations, reaffirming its commitment to rewarding customers for choosing electric vehicles.
The latest round of price cuts puts Lucid in direct competition with Tesla and Ford, both of which have also reduced the prices of their EV offerings. However, Lucid’s primary objective with these price adjustments is not solely to qualify for the federal EV tax credit, as even their most affordable Air trim remains above the qualifying threshold.
Comparing the Lucid Air with the Tesla Model S and Model X, the price points are becoming more aligned. The Air Pure model’s starting price of $82,400 now competes directly with the Tesla Model S, which starts at $88,490, and the Model X, which starts at $98,490. It’s worth noting that Lucid is particularly targeting the high-end performance segment dominated by Tesla’s Model S Plaid.
Beyond competitive pricing, the Lucid Air boasts impressive performance and specifications. The Air Pure model can travel up to 410 miles on a single charge, delivering 480 hp of peak power and accelerating from 0 to 60 mph in just 3.8 seconds. In comparison, the base Tesla Model S offers a range of 405 miles and can accelerate to 60 mph in 3.1 seconds.
Moving up to the Air Touring versions, they compete directly with the more upscale Tesla Model S Plaid. The base Air Touring trim offers an EPA-rated range of 425 miles, and the Grand Touring version takes it even further, reaching an impressive 516 miles. The acceleration time for the Grand Touring is reduced to just 3.0 seconds. On the other hand, the Tesla Model S Plaid boasts an acceleration time of an astonishing 1.99 seconds, although its range is reduced to 396 miles.
Apart from performance, the Lucid Air also distinguishes itself with a wide range of styling options across all configurations, setting it apart from the Tesla Model S and its competitors in the aesthetics department.
In the electric sedan class, the Lucid Air competes not only with Tesla but also with other heavyweight contenders like the Audi E-Tron GT, the Porsche Taycan, and the Mercedes-Benz EQS. With its mix of competitive pricing, impressive performance, and appealing design options, the Lucid Air is poised to make a strong impact in the electric vehicle market.